The Hong Kong Trade Development Council (HKTDC) will stage the Fashion Hong Kong professional showroom in Paris from 24 to 28 June, marking the first collaboration with Hong Kong Air Cargo Terminals Limited (Hactl) as strategic partner. Held during Paris Men’s Fashion Week, the initiative will showcase Spring/Summer 2027 collections from Hong Kong designer brands, including apparel and fashion accessories, at 4 Rue de la Paix in the city's renowned fashion district.
Participating brands include Kinks Lab, MARCCH, MATTER MATTERS, Pabe Pabe, and PLOTZ. Notably, MARCCH and MATTER MATTERS will debut collaborative pieces created with Paris-based artist Yaz Bukey, highlighting the fusion of Hong Kong design and European creativity. A networking reception on 27 June is expected to attract around 200 industry professionals, media representatives, and buyers, providing opportunities for Hong Kong brands to connect with the international fashion community and explore business collaborations.
This initiative marks the first cross-sector collaboration between HKTDC and Hactl, demonstrating Hong Kong’s unique strength in integrating creative industries with professional services. By combining HKTDC’s international promotional platform with Hactl’s expertise in cargo operations and logistics management, the partnership supports Hong Kong brands in exploring new international opportunities. Amid growing global emphasis on speed, connectivity, and sustainability in the fashion industry, the collaboration highlights Hong Kong’s innovative approach to integrating creativity, commerce, and professional services, bolstering its capacity to help local brands respond to market expectations while expanding their international footprint.
Through the Fashion Hong Kong event series, HKTDC provides Hong Kong designer brands with comprehensive, one-stop international promotion support, enabling them to connect with overseas buyers, media, and industry players. The programme widens brand exposure and helps brands expand into European and global markets via exhibitions, business matching, and promotional activities. This platform facilitates direct engagement with international markets, unlocking new business opportunities and solidifying Hong Kong’s role as an East-meets-West centre for cultural exchange.
The HKTDC, celebrating its 60th anniversary this year, is a statutory body established in 1966 to promote, assist, and develop Hong Kong’s trade. With over 50 offices globally, including 13 in the Chinese Mainland, the HKTDC promotes Hong Kong as a two-way global investment and business hub. It organises international exhibitions, conferences, and business missions to create opportunities for companies, particularly SMEs, in mainland and international markets. More information is available at HKTDC's website.
Fashion Hong Kong is a series of international promotional events that has actively participated in fashion weeks in New York, London, Milan, Paris, Copenhagen, Tokyo, Seoul, and Shanghai since 2015. The collaboration with Hactl marks a significant step in integrating logistics and creative industries, potentially setting a precedent for how Hong Kong brands can leverage cross-sector partnerships to enhance global competitiveness.
