The Hong Kong Trade Development Council (HKTDC) today officially opened its seven flagship lifestyle and licensing events, including the Hong Kong Gifts & Premium Fair, Home InStyle, Fashion InStyle, Hong Kong International Printing & Packaging Fair, DeLuxe PrintPack Hong Kong, Hong Kong International Licensing Show, and the Asian Licensing Conference. These events, running from April 28 to 30 at the Hong Kong Convention and Exhibition Centre and AsiaWorld-Expo, have attracted approximately 5,600 exhibitors from over 30 countries and regions, underscoring Hong Kong's position as a global trade gateway.
HKTDC Executive Director Sophia Chong emphasized Hong Kong's strategic role, stating, 'Hong Kong has long served as the key gateway for global businesses connecting with the Chinese Mainland, playing the role of super connector and super value-adder that bridges the Chinese Mainland's vast market with the rest of the world.' She highlighted Hong Kong's innovation ecosystem and intellectual property infrastructure as key assets for business growth and commercialization.
The Gifts & Premium Fair and Home InStyle feature a new 'Reimagine' themed floor at HKCEC Hall 5, offering buyers a comprehensive overview of global trends in lifestyle homeware and gifting products. Notable product launches include the Camel Brand MINI20 thermos blind box by Wei Yit Vacuum Flask Manufactory, created in collaboration with Hong Kong illustrators and artists, and an infection-prevention mobile toilet by PREN Ltd, which requires no installation or water and incorporates health monitoring capabilities.
The Hall of Fine Designs at the Gifts & Premium Fair gathers over 100 exhibitors showcasing premium design-led products, including the Red A 'Made in Hong Kong' mini-series blind boxes by Star Industrial Co., Ltd and the Napier Coded backpack for pickleball enthusiasts by Moral Team Holdings Ltd, made from recycled materials. Home InStyle's Gerontech and Innovative Material Pavilion, funded by the Innovation and Technology Commission, presents over 20 local enterprises featuring gerontechnology products and smart living solutions, such as the TechFitX Smart Sports Training System for seniors and IntuCREW, a smart power-assist solution for caregivers.
Fashion InStyle highlights material innovation through its NEXT zone, sponsored by the HKSAR Government's Cultural and Creative Industries Development Agency. Exhibitors include Belgium's Bloom Biotech showcasing microalgae leather, Finland's Spinnova PLC presenting SPINNOVA® textile fibre from wood or waste cellulose, and Vietnam's Thai Son S.P Co., Ltd offering ramie fabric. Project ambassador Han Chong of self-portrait leads six local designer brands in creating cross-disciplinary collections using forward-looking materials, including mycelium leather and natural fibres.
The Hong Kong International Printing & Packaging Fair and DeLuxe PrintPack Hong Kong emphasize eco-friendly solutions, with Elements Printing and Packaging Limited introducing FSC Transparent Non-plastic packaging and BSN International Hong Kong Limited offering RFID labels with paper-based inner layers. The Licensing Show debuts an IP and e-Commerce Support Services zone, uniting e-commerce platforms, KOLs, and marketing firms to help brands capitalize on cross-border e-commerce growth. Headline IPs include Potatoz by 9GAG Limited, LuLu the Piggy by Toyzeroplus Limited, and Café de Bollo by Yogurt Studio Ltd.
The concurrent Asian Licensing Conference features industry leaders discussing global licensing trends, sports licensing strategies for the FIFA World Cup, and the role of Virtual YouTubers in engaging GenZ. Throughout the fairs, approximately 60 thematic seminars and events will cover topics like the silver economy, sustainability, and generative AI in design and printing.
These events reinforce Hong Kong's role as a super connector, providing a platform for global businesses to explore opportunities, showcase innovations, and drive industry transformation across lifestyle, fashion, and licensing sectors.
