HomeToGo SE (Frankfurt Stock Exchange: HTG), Europe’s leading vacation rental group, has announced the launch of HomeToGo Originals, a new umbrella brand for its property management companies, Interhome and Kraushaar. The move highlights homes managed directly within the HomeToGo Group in partnership with owners, ensuring high-quality service standards and professional care across every stay.
HomeToGo Originals makes the connection between Interhome, Kraushaar, and HomeToGo more visible while preserving the heritage, local expertise, and trusted owner relationships that define both brands. Going forward, Interhome will be presented as "Interhome, a HomeToGo Original," and Kraushaar as "Kraushaar, a HomeToGo Original." The co-branding is now visible across their websites, with refreshed logos and brand elements rolling out to key customer touchpoints and local service offices.
The launch marks an important step in the growth of HomeToGo_PRO, the Group’s B2B segment offering software and service solutions for the travel market. Following the acquisition of Interhome in 2025, HomeToGo_PRO now represents around two-thirds (66%) of the HomeToGo Group’s total IFRS Revenues. By bringing Interhome and Kraushaar together under one umbrella, HomeToGo Originals strengthens HomeToGo_PRO with a more unified market presence and reinforces the Group’s position as one of Europe’s leading direct suppliers of vacation rentals.
Dr. Patrick Andrae, Co-Founder & CEO of HomeToGo, stated: "HomeToGo Originals highlights a strategic advantage that sets our Group apart: combining scalable technology and Marketplace reach with high-quality, on-the-ground vacation rental services. This gives us closer access to supply, deeper owner relationships, and exemplifies the unique edge we gain from working directly with both partners and travelers within the HomeToGo Group. It further reinforces our position as Europe’s leading vacation rental group, backed by one of the largest supplies of directly connected inventory."
Jorg Herrmann, CEO of Interhome, added: "For more than 60 years, Interhome has stood for trust, local expertise, and exceptional service in holiday homes management. HomeToGo Originals allows us to bring that heritage more visibly into the HomeToGo Group, while preserving our identity. It is a natural next step, combining our strong local presence with HomeToGo’s technology and Marketplace reach to create greater value for owners, guests, and partners across Europe."
Merrit Kraus, Managing Director of Kraushaar, commented: "Kraushaar’s strength has always been our close connection to our owners and the guests who return to us year after year. For us, HomeToGo Originals is about building on what makes Kraushaar trusted: personal service, regional expertise, and hands-on care, now more visibly connected to HomeToGo’s Marketplace reach and innovative technology."
HomeToGo Originals represents a powerful advantage for owners at Interhome and Kraushaar, combining professional property management and trusted local service with HomeToGo’s global Marketplace distribution and advanced technology to help increase visibility, occupancy, and performance. For travelers, it offers a curated selection of carefully managed properties known for professional service standards and high-quality support from experienced local teams from search to stay.
As HomeToGo continues its strategic buy-and-build M&A approach, future property management acquisitions will join the HomeToGo Originals brand, further advancing the Group’s directly managed vacation rental offering. More information about HomeToGo is available at www.hometogo.com/about. Details about Interhome can be found at www.interhome.group, and about Kraushaar at https://www.kraushaar-ferienwohnungen.de/.
