The 18th edition of the Hong Kong International Wine & Spirits Fair, organized by the Hong Kong Trade Development Council (HKTDC), will take place from 5 to 7 November at the Hong Kong Convention and Exhibition Centre. This year's fair brings together more than 620 exhibitors from over 25 countries and regions, showcasing wines, spirits, sake, beer, low- and no-alcohol beverages and related products from over 40 places of origin worldwide. The event underscores Hong Kong's position as an international wine and spirits trading hub and a one-stop sourcing platform for global buyers.
Smilely Lam, Associate Executive Director of the HKTDC, said the fair features a strong international lineup of exhibitors and an extensive selection of wines and spirits, demonstrating Hong Kong's dual roles of 'bringing in and going global.' She noted that Hong Kong's free-port status, world-class logistics infrastructure, free flow of capital and unique position connecting the Chinese Mainland with global markets have long made it a strategic base for wine and spirits businesses looking to expand across Asia. The Hong Kong SAR Government has also been actively supporting the development of the wine and spirits trade, injecting fresh momentum into the sector while generating opportunities for related industries, including logistics, retail, warehousing, catering, tourism and investment.
Benefiting from the recent reduction in liquor duty and growing market demand, the World of Spirits zone has been further expanded this year, reflecting evolving interest in premium spirits and a broader spectrum of alcoholic beverages. The zone returns with spirit exhibitors from 16 countries and regions, including first-time participation from Mexico, Portugal, Slovakia and the United Kingdom. It showcases the world's eight major spirit categories—baijiu, whisky, vodka, rum, tequila, brandy (including cognac), gin and soju—enabling buyers to discover premium spirits from around the world in one place.
Among the highlights, baijiu stands out as one of the fair's strongest categories in 2026. The 'Top 10 Chinese Baijiu Brands' will converge at this year's fair, including renowned names such as Kweichow Moutai and Yanghe. Leveraging Hong Kong's unique position as an international wine and spirits trading hub, participating baijiu producers are using the fair as a platform to develop markets overseas and accelerate baijiu's global expansion, rejuvenation and diversification. A new interactive installation combining culture and technology will debut, showcasing the traditional craftsmanship behind Chinese baijiu and the rich knowledge contained in the classic text Jiudian. A seminar, 'Chinese Baijiu Go Global,' will feature industry experts and brand representatives discussing opportunities and challenges arising from overseas expansion.
Among the exhibitors, Xiantan Distillery (Booth: 3D-A02), a multiple gold medal winner at the International Wine and Spirit Competition with its Tanjiu collection, has introduced a 39% ABV version and 100ml mini-bottle packaging to attract younger consumers. With Southeast Asia and Europe as key target markets, the company hopes to connect with more international trade buyers through the fair.
On the wine front, the fair welcomes first-time pavilions from Georgia and Italy's Calabria wine region, alongside exhibitors from major Chinese wine-producing regions including Xinjiang, Ningxia and Xizang. The public zone, Saturday Fiesta, will open to wine enthusiasts aged 18 or above on the final day, 7 November, offering opportunities to sample and purchase wines and spirits, with tickets priced at HK$220 and a promotional offer of HK$128 available until 6pm on 6 November through designated platforms. The fair will also host over 40 events, including masterclasses by Masters of Wine and the return of 'Sommeliers' Picks.'
For more information, visit the Hong Kong International Wine & Spirits Fair website. The HKTDC, which celebrates its 60th anniversary this year, promotes Hong Kong as a two-way global investment and business hub through international exhibitions, conferences and business missions. The council also provides market insights via research reports and digital news channels, and maintains a global network of offices. This story was first reported by NEWMEDIAWIRE.
