HS-Soft AG, the Swiss market leader for bakery till systems in the DACH region, has chosen Munich-based FinTech firm Rubean AG as its SoftPOS partner. The collaboration aims to replace traditional card readers by integrating payment acceptance directly into modern till systems, supporting local card systems such as girocard alongside Mastercard and Visa. The announcement was made via NEWMEDIAWIRE.
For 39 years, HS-Soft AG has provided software and till systems for bakeries, patisseries, and confectioners, currently serving over 700 businesses with more than 4,000 till stations. The partnership with Rubean addresses a common inefficiency in bakery operations: the presence of separate card terminals alongside till systems, each with its own cable, contract, and maintenance requirements.
Heiner Schriever, founder and CEO of HS-Soft, explained the practical benefits: “At many bakery counters today, there are two devices side by side: the till and the card terminal, each with its own cable, its own contract and its own maintenance. With Rubean, the terminal becomes an app on the till. This means: one less device, lower costs, and every new till can accept cards straight away, without the need to have a separate terminal delivered and set up first.” He added that customers simply hold their card or mobile phone up to the till screen, which also displays their shopping, making transactions quick even during peak morning queues.
Stephan Kück, co-CEO of Rubean, commented, “Together with HS-Soft, we’re creating a new checkout experience for bakeries and their customers.” Rubean AG, headquartered in Munich, has developed a technologically and regulatory-compliant payment platform that enables merchants, partners, and integrators to accept card payments on mobile devices via the Rubean SoftPOS app. The platform supports various banks and acquirers in using local and global card systems, as well as enterprise applications and value-added services, with high availability, scalability, and security. After years of investment in research and development, the Rubean solution is in daily use in large-scale deployments and is now entering a phase of scaling. More information is available at www.rubean.com.
The implications of this partnership extend beyond operational convenience. By eliminating the need for separate card terminals, bakeries can reduce hardware costs, simplify maintenance, and accelerate checkout times—critical for high-traffic morning rushes. The integration also allows new till systems to accept card payments immediately without the delay of ordering and setting up additional terminals. For the DACH region’s bakery sector, where efficiency and speed are paramount, this could set a new standard for payment processing. The original release can be viewed on www.newmediawire.com.
