ICONSIAM, the global landmark on the banks of the Chao Phraya River, ended Pride Month 2026 with a historic celebration that captured worldwide attention and strengthened Thailand’s position as a leading Pride-friendly destination. On June 30, 2026, the venue staged Thailand’s first-ever Rainbow Drone and Fireworks Show, illuminating Bangkok’s riverfront and underscoring the nation’s commitment to diversity, equality, and inclusion.
The finale, titled “Journey of Pride Spectrum,” featured a five-minute aerial display combining rainbow-themed drones and fireworks. The performance, set against the backdrop of Bangkok’s iconic riverfront, transformed the night sky into a symbol of unity and hope. Images and videos of the event were widely shared on social media, generating significant online engagement and highlighting Bangkok’s growing reputation as a welcoming destination for LGBTQIA+ communities and travelers.
This landmark celebration served as a compelling demonstration of Thailand’s readiness to host World Pride 2030. By showcasing creativity, inclusivity, and cultural expression, ICONSIAM reinforced Bangkok’s potential to welcome global audiences and host world-class events that unite people from all walks of life.
Throughout June, under the “UNITY OF PRIDE: DIVERSE SERIES, ONE COMMUNITY” campaign, ICONSIAM offered immersive experiences celebrating Rainbow Culture. The destination featured the Pride Rainbow Waterfall on the 6th floor, Asia’s longest rainbow-themed dancing fountain show, and the ICONIC Rainbow Lighting installation created with LightSource, which illuminated the building’s façade in rainbow hues. The month-long program included the A FAIR x UNITY OF PRIDE shopping festival, the Pride & Greet fan experience with artists from DOMUNDI, and the art exhibition “Colors of Pride: Unity in Diversity” by Queer Art Thailand on the M Floor. These events championed diversity, inclusion, and equality, reinforcing ICONSIAM’s commitment to creating a welcoming space for all.
ICONSIAM believes diversity is a source of strength that enriches communities and inspires creativity. The overwhelming response to the UNITY OF PRIDE campaign and the historic rainbow drone and fireworks spectacular reflects the growing importance of inclusive spaces. As a global experiential destination, ICONSIAM remains dedicated to championing diversity, equality, and meaningful participation while creating extraordinary experiences for visitors worldwide. Through collaborations with public and private sector partners, ICONSIAM continues to support initiatives that strengthen Thailand’s global profile, promote cultural exchange, and reinforce Bangkok’s position as a dynamic, inclusive destination, contributing to the city’s journey toward hosting World Pride 2030.
