Jason McDonald Consulting, a consulting agency specializing in search engine optimization (SEO) and Google Ads, has announced new content focused on social media and expert witness services. The updated resources combine Dr. Jason McDonald's experience as a social media instructor with his work as a social media expert witness. In addition, Dr. McDonald will teach a new digital marketing survey course at Stanford Continuing Studies in January 2027, with a curriculum that emphasizes social media and artificial intelligence.
The announcement comes as businesses increasingly rely on platforms like Facebook, Instagram, TikTok, and LinkedIn to reach customers. A plumber might post TikTok videos demonstrating plumbing work, while a sushi restaurant in San Francisco or Berkeley might depend on Instagram, Facebook, and Yelp reviews. Even expert witnesses use social media, such as X, to showcase their expertise. Dr. McDonald is active on LinkedIn and X to promote his expert witness services.
However, the rise of artificial intelligence is reshaping the social media landscape. Dr. McDonald's updated content helps readers understand how AI is changing social media and how to use it effectively. "Social media remains very important, even as artificial intelligence rearranges the landscape," Dr. McDonald explained. "Among the things that I'm wrestling with as an instructor and as a writer of books is how to use artificial intelligence in social media without hurting the quality of the social media output."
The updated content includes pages on expert witness issues. Because social media is so important, many brands collide with competitors online. In some cases, there is trademark infringement on Facebook ads. In other cases, trademark infringements occur via search engine optimization or Google Ads. There are even instances of TikToks that disseminate counterproductive content against competitors or individuals. These situations involve complicated technical processes that are difficult to explain to a judge or jury. The newly updated content can help attorneys understand the value of a social media expert when assessing the technical impact of social media.
For more information on Dr. McDonald's social media resources, visit https://jasonmcdonald.org/social-media/. Details on his expert witness services are available at https://jasonmcdonald.org/seo-consultant/social-media-expert-witness/. Additionally, his profile on SEAK, Inc. can be found at https://www.seakexperts.com/members/11579-jason-mcdonald.
Dr. McDonald is also the author of several books on artificial intelligence and is a staunch advocate of using AI in social media marketing in a sophisticated way. However, he cautions that creating content can be substandard if AI is used without a sophisticated understanding of its limitations. Readers and lawyers are encouraged to reach out to Dr. McDonald for a free consultation. He offers training, consulting, and expert witness services, with social media—including Facebook advertising, Instagram, organic social media, and TikTok—as his area of expertise.
