Jason McDonald Consulting Agency has announced that Dr. Jason McDonald's newest book, 'AI and Marketing: A Practical Tutorial on Artificial Intelligence and Marketing,' has received its first ten reviews on Amazon. The book provides a practical framework for marketers on what artificial intelligence is and how to use it effectively for small-business marketing.
According to Dr. McDonald, Director of the JM Internet Group and instructor at Stanford Continuing Studies, 'AI is the new kid on the block. Everyone seems to want to use it, and there is quite a bit of confusion on how to use AI in practical ways to do better marketing.' He explains that the goal of the book is to create a practical guide that explains how marketers can use AI effectively in a common sense way, not as a cutting-edge scientific treatise but as a practical workbook for today's small business owner and marketer.
More information on the book can be found at https://jasonmcdonald.org/seo/ and https://www.jm-seo.org/books/ai-and-marketing/. The book is part of Dr. McDonald's 2026 Marketing series, which covers SEO, Google Ads, social media marketing, and artificial intelligence. Rather than treating AI as magic, the book presents it as a tool marketers can use to improve efficiency, generate ideas, analyze data, and create better ways to reach customers. The book is available on Amazon in both paperback and Kindle formats.
The book explains a 'task-based' approach to AI, asking and answering how AI can help with specific tasks such as brainstorming content, conducting market research, analyzing data, improving advertising, and providing tech support for confusing platforms like Google Ads, META ads platforms, TikTok, and others. It also includes an appendix identifying many of today's AI tools.
The book reflects Dr. McDonald's growing emphasis on AI within his Stanford Continuing Studies course, to be taught in January 2027, where an entire week will be devoted to AI and marketing. Students will explore how AI impacts search engine optimization, content marketing, social media marketing, online advertising, analytics, and customer behavior, and learn how to evaluate AI tools critically and integrate them into real marketing workflows.
Dr. McDonald also offers services as an expert witness in SEO, Google Ads, and social media. Attorneys seeking a practical expert witness can visit his website at https://www.jasonmcdonald.org.
