Jazmin Ramirez, Executive Director of Growth at CI Web Group, has been named Marketing Chair for Women in HVACR, a nonprofit organization dedicated to empowering women in the heating, ventilation, air conditioning, and refrigeration industry. The appointment places Ramirez on the organization's Board of Directors, where she will lead the committee responsible for promoting Women in HVACR and supporting communications across its 1,200-member network.
Ramirez brings direct trades experience and nearly a decade of home services marketing and growth leadership to the role. Before joining CI Web Group, she held positions inside plumbing and HVAC companies, advancing from customer-facing roles into operations and marketing. In her current position, she oversees the agency's growth organization, including sales and the customer lifecycle. Her background gives her a deep understanding of the challenges contractors face, which is expected to inform her approach to marketing the organization's resources and events.
In her capacity as Marketing Chair, Ramirez will lead the committee that handles promotion of Women in HVACR and supports communications throughout the organization. The committee collaborates with other Women in HVACR committees on press and industry outreach, the organization's newsletter, marketing for its annual conference, and promotion of educational programs and member resources. This coordination is critical to sustaining and expanding the organization's reach as it continues to grow.
"This role is an opportunity to help more women know what Women in HVACR has to offer and how they can be part of it," Ramirez said. "There is already so much great work happening across the organization. I'm excited to help tell those stories, expand our reach and make sure more women across the industry know these resources are here for them."
Jennifer Bagley, CEO of CI Web Group, expressed confidence in Ramirez's appointment. "I've watched Jazmin take her deep understanding of the trades and grow into an incredible leader in this industry," Bagley said. "She understands the challenges contractors face, she knows how to bring people together, and she cares deeply about helping others succeed. I can't think of a better person to help lead the marketing efforts for Women in HVACR."
Women in HVACR supports more than 1,200 members through networking, mentoring, and education designed to help women connect and advance within the HVACR industry. Since its founding in 2002, the organization has grown to more than 1,200 members and provides opportunities for professional and personal growth through scholarships, professional development, and industry events.
The appointment matters for the HVACR industry, where women remain underrepresented in many technical and leadership roles. By elevating a leader with hands-on trades experience to a key marketing position, Women in HVACR aims to strengthen its ability to attract and retain female talent. For CI Web Group, an AI-enabled marketing agency built for the trades with more than 20 years of experience serving HVAC, plumbing, electrical, and home service companies nationwide, the appointment reinforces its ties to the industry and its commitment to supporting the trades community. The company is also the developer of Hydra OS, its website platform built specifically for home service businesses. For more information about Women in HVACR, visit womeninhvacr.org. For details about CI Web Group, visit ciwebgroup.com.
