Jennifer Poulson, leader of The Poulson Group at KW Ascend, Keller Williams Realty, has been named a 2026 Recognized Agent by the Lighthouse Marketing Institute. The recognition honors her commitment to clients, community, and a higher standard of real estate professionalism.
The Lighthouse Marketing Institute evaluates agents across four standards: Community Focus, Exceptional Client Care, Creative Marketing, and High Performance. Applications are evaluated annually, and recognition cannot be purchased through paid placement, ensuring that honorees are selected based on merit alone.
Since 2019, Poulson has closed more than 120 transactions representing over $75 million in home sales. Her real estate videos average approximately 97,000 views, and her marketing generates more than 2.1 million impressions annually. Her Lighthouse Marketing Institute profile places her among the top 3% of independently producing agents in the Washington County MLS. This level of production and visibility underscores her effectiveness in a competitive market.
Her approach to real estate emphasizes both the client experience and how each home is presented to the marketplace. Professional photography, video, and thoughtful distribution help her clients’ properties reach audiences well beyond traditional listing platforms. By leveraging high-quality visual marketing, Poulson ensures that listings stand out and attract potential buyers from a wider geographic area.
That creative focus extends into her broader connection with Southern Utah. Poulson co-created Zion Life Is an Adventure, a photography book celebrating Zion National Park, with proceeds supporting park conservation. She has also supported local first responders and other community organizations throughout the St. George area. This community involvement reflects a deep commitment to the region she serves.
Her combination of client care, strong production, creative storytelling, and investment in Southern Utah reflects the four qualities at the heart of the Institute’s recognition. The 2026 Lighthouse Marketing Institute Recognition honors real estate professionals who demonstrate that success in the industry encompasses more than transactions. Honorees are distinguished by the way they care for their clients, contribute to their communities, creatively market the properties entrusted to them, and perform within their profession.
For readers in the real estate industry, Poulson’s recognition highlights the growing importance of a holistic approach to real estate—one that balances sales performance with community engagement and innovative marketing. It also signals to potential clients that working with a Recognized Agent may offer advantages in terms of market reach and personalized service. In a market where differentiation is key, such third-party validation can be a significant trust factor.
To view Jennifer Poulson’s full 2026 profile, visit the Lighthouse Marketing Institute’s online directory. The recognition is a testament to her dedication and serves as an example for other agents aiming to elevate their practice.
