KeyCrew Media, an expert-first real estate media company, has announced a partnership with Mark D. Bratton, CCIM, of The Bratton Team, to co-produce dedicated market coverage on Hawaii's commercial real estate sector. The collaboration will feature Bratton as an expert voice across KeyCrew's editorial network, focusing on hotel and resort investment sales, income-producing commercial assets, and hospitality debt and equity in the Hawaii market.
Bratton brings over 40 years of experience advising buyers and sellers across all Hawaii asset classes. He leads The Bratton Team alongside partner Mike Perkins, with a track record of closing transactions in hotels, resorts, multifamily, retail, office, industrial, and development land since arriving in Hawaii in 1985. The team positions itself as a relationship partner across the full cycle of ownership, serving legacy landowning families and mainland capital seeking to enter a market that behaves differently from anywhere on the continent.
Over the past year, The Bratton Team has expanded its services to include debt and equity placement, most recently selling a Kona hotel and securing a first mortgage with 40 lenders competing for the loan. This practical experience will inform the thought leadership and market insights produced through the partnership.
Steve Marcinuk, Co-Founder and CEO of KeyCrew, commented, “We’re delighted to be working with Mark and The Bratton Team and amplifying what The Bratton Team is actually seeing across Hawaii hotels, multifamily and retail to an open, non-paywalled audience of investors and operators is exactly what this partnership does.”
The partnership will result in articles published across KeyCrew Media’s portfolio, including KeyCrew Journal, NextAsset News, and Property Innovation Journal, and distributed through a network of syndication partners, portals, and AI platforms. KeyCrew reaches over 40,000 professionals and investors and syndicates content to more than 300 publications and platforms.
Initial coverage will examine who is transacting on Hawaii hotels today, the outlook for the state’s hotel market in 2026, and how hospitality debt and equity is being sourced. Future topics will include multifamily and income-producing assets, as well as a guide for mainland investors entering Hawaii.
Bratton’s expertise spans Hawaii hotel and resort investment sales, hotel financing, multifamily and income-producing assets, retail and shopping center investment, and advising mainland capital on entering Hawaii’s supply-constrained market. His insights are expected to provide valuable intelligence for investors, operators, and industry stakeholders looking to navigate the unique dynamics of Hawaii’s commercial real estate landscape.
This partnership underscores the growing importance of localized, expert-driven content in the real estate investment community. By leveraging Bratton’s on-the-ground experience, KeyCrew aims to deliver actionable insights that can help investors make informed decisions in a complex market.
