Lainey Morse, the Oregon entrepreneur who invented Goat Yoga in 2016 and turned it into a worldwide phenomenon, is back with a creative new venture. On the 10th anniversary of Goat Yoga, Morse has launched "Buy the Goats a Bouquet," a $25 flower dedication service that is already capturing hearts and generating orders on social media.
The idea was born out of necessity. To legally operate Goat Yoga and Goat Happy Hour at her No Regrets Farm in Monroe, Oregon, Morse is required by her county to generate at least $10,000 in annual agricultural product sales. When she told county officials she was "farming happiness," they didn't accept it as a qualifying product.
Flowers were the answer, but not in the way anyone expected. As a fully organic, chemical-free permaculture farm, No Regrets Farm grows its flowers without pesticides. The result is blooms that are natural, healthy, and chemical-free, but not always picture perfect. Bug-kissed and wonderfully imperfect, the flowers couldn't compete with the pesticide-grown blooms from larger farms in the area. Rather than see them go to waste, Morse found a better use for them.
"Our flowers aren't perfect," says Morse. "But the goats think they're absolutely wonderful. And now so does everyone else."
Here is how it works: customers visit the No Regrets Farm website and order a $25 bouquet dedication. They provide the name of their recipient, the occasion, and a short personal message. Morse arranges a fresh chemical-free bouquet, brings it to the goats, reads the dedication aloud on camera, and films the goats as they enthusiastically devour the flowers. The dedicated video is then posted to the No Regrets Farm Sanctuary social media platforms, where Morse has built a following of nearly 178,000 across Facebook, Instagram, YouTube, and TikTok.
The occasions have ranged from birthdays and belated celebrations to memorials, cancer fighters, and personal milestones. Each video is personal, joyful, and deeply shareable and every one of them tells the story of someone who matters to someone else. There is even a "Breakup Bouquet."
"Buy the Goats a Bouquet" launched in June 2026 and received its first orders within days. The concept turns three problems: imperfect flowers, a county agricultural sales requirement, and the need for compelling social media content into one elegant, heartwarming, and thoroughly viral solution.
It is not the first time Morse has turned an unconventional idea into a global movement. In 2016, she sent photographs of her first goat yoga class to Modern Farmer magazine on a whim, thinking their readers might find it cute. The magazine responded within minutes. Within 24 hours, Morse's phone was ringing with calls from journalists around the world, including The New York Times, The Wall Street Journal, People Magazine, CNN, and the BBC. Goat Yoga went on to become a multi-million dollar industry with hundreds of locations worldwide.
Now, a decade later, Morse is doing what she has always done best, finding joy in the unexpected and sharing it with the world. One imperfect bouquet at a time. No Regrets Farm is currently accepting bouquet dedications on their website. Videos are posted to the No Regrets Farm social media pages, and orders can be placed directly through the farm's website at goatyoga.net.
