NAGRAVISION, a Kudelski Group company and leading independent provider of content protection and media solutions, announced that Lionsgate Play Asia has selected NAGRA Multi-DRM to secure its premium content catalogue on its OTT platform. The deployment aims to protect against illegal distribution while meeting studio compliance requirements and enabling subscriber growth.
As competition intensifies in India's fast-growing streaming market, Lionsgate Play has differentiated itself with a mix of premium Hollywood titles and acclaimed global and regional stories, building a loyal subscriber base. To protect this growing library, the platform will leverage NAGRA Multi-DRM, a foundational solution within the recently launched NAGRA Venturi ecosystem. This move provides studio-grade content protection across the service while offering flexibility to strengthen security over time through additional Venturi capabilities.
NAGRA Multi-DRM is designed to address today's piracy landscape by reducing exposure to illegal distribution and simplifying compliance with studio requirements. For Lionsgate Play, it will help identify and mitigate illegal distribution earlier in the value chain, strengthening control over content usage across devices and networks. This approach supports brand value, preserves audience trust, and enables more informed security decisions as the business evolves.
Rohit Jain, Founder at Lionsgate Play Asia, emphasized the strategic importance of the partnership: "Protecting the premium stories and entertainment we bring to our subscribers is fundamental to our growth as an OTT platform. Partnering with NAGRAVISION gives us a scalable, future-ready solution that not only safeguards our content across devices but also gives us the flexibility to evolve as piracy tactics continue to change. NAGRA Multi-DRM, backed by the NAGRA Venturi ecosystem, provides the long-term foundation we need to protect our content, strengthen trust with our subscribers, and deliver a seamless viewing experience."
India remains one of the most dynamic markets for content security, where sophisticated piracy operations continue to threaten premium content, subscriber revenue, and platform growth. NAGRA Multi-DRM is proven to deliver security that protects revenue and enables growth through scalable protection across devices and platforms. By integrating this solution, Lionsgate Play aims to safeguard its content, preserve revenue, and support long-term growth in a competitive landscape.
Morten Solbakken, Executive Vice President and COO of NAGRAVISION, highlighted the significance of the collaboration: "Lionsgate Play is a premium service with a strong and growing audience in India. By deploying NAGRA Multi-DRM and gaining access to the broader NAGRA Venturi capabilities, Lionsgate Play is taking a strategic approach to content security that helps protect premium content, preserve revenue, strengthen studio and distribution partnerships, and support long-term growth. This partnership also underscores NAGRAVISION's continued expansion in high-growth streaming markets and its commitment to helping content owners turn security into a value driver."
Lionsgate Play operates across eight Asian markets, reaching over 40 million viewers in India. The platform offers a content library spanning franchise blockbusters, awards-circuit hits, and regional originals, and operates under a multi-year licensing agreement with Lionsgate. The deployment of NAGRA Multi-DRM is expected to enhance the platform's ability to maintain trust with subscribers and partners, while adapting to evolving piracy threats.
For more information about NAGRA Multi-DRM and the NAGRA Venturi ecosystem, interested parties can visit the provided link or meet with NAGRAVISION at the IBC show in Amsterdam from September 11-14, 2026.
