LoLo Care, a home care marketplace and coordination platform serving North Carolina's Triangle Region, has launched its Care Assistance Program. The program provides non-medical home care at $23 per hour to approved applicants facing limited incomes or financial hardship. LoLo Care reduces its own fee for the program, and participating local caregivers help make the reduced rate possible.
The platform simplifies the application process, allowing families to apply effortlessly without needing a LoLo Care account. Whether applying for oneself or a loved one, there is no obligation to book care immediately. Each application is carefully reviewed by a dedicated LoLo Care team member, typically within five business days.
The program addresses a significant affordability gap. According to CareScout's 2025 Cost of Care Survey, the median cost for a non-medical caregiver in North Carolina is $30 per hour, totaling $15,600 annually for 10 hours of weekly care. For those on fixed incomes, even minimal assistance can strain budgets. LoLo Care's program offers a meaningful reduction: at the program rate, a two-hour visit costs $46, compared to $60 at the standard rate.
"Many of the families we hear from need a few hours of help with meals or company, and the hourly price is what holds them back," said Charles Petrini-Poli, Co-Founder and CEO of LoLo Care. "We reduced our fee for this program so more people in our community can get that help at home."
The application process involves three steps: applicants share their care needs and a brief explanation of what makes care difficult to afford; the LoLo Care team reviews the request and aims to respond in about five business days; if approved, the team explains next steps and confirms arrangements before booking. Approval does not reserve a caregiver or confirm a booking, and care depends on caregiver availability. Each family's circumstances remain private throughout the review.
Services include companionship, meal preparation, daily routines assistance, errands, rides, light housekeeping, and family caregiver support. The program is available to approved applicants in Raleigh, Durham, and Chapel Hill. Caregivers who join the program receive a Community Care Partner badge on their LoLo Care profile, which they can share on social media. The badge recognizes a caregiver's part in making care more affordable in the local community and reflects community involvement, though it is not a safety certification.
"The caregivers who take part are choosing to give some of their time back to the community they live in," said Thibaud Peverelli, Co-Founder & CTO of LoLo Care.
For families struggling with the rising costs of care, the program offers a streamlined path to affordable support. The reduced rate could ease financial pressure on fixed-income households and expand access to non-medical home care services. The program also distinguishes LoLo Care from competitors by focusing on affordability and simplifying access without requiring an account or payment to apply. Applications are available at LoLo Care.
For more information on care costs in North Carolina, refer to the CareScout 2025 Cost of Care data and the full survey PDF. Additional details on cost of care trends are available at CareScout's cost of care page.
