LV Luxury has announced the opening of a new Hublot Boutique at The Palazzo, part of The Venetian Resort Las Vegas. The boutique, situated between The Palazzo registration area and the casino floor, offers collectors and visitors a dedicated destination to discover the Swiss watchmaker's innovative timepieces. The opening marks a new chapter in the partnership between Hublot and LV Luxury, a family-owned luxury timepiece retailer with deep roots in Las Vegas.
The boutique is designed to embody Hublot's bold and contemporary identity, reflecting the brand's pioneering approach to materials, design, and craftsmanship. Within the new space, guests can explore a curated selection of Hublot timepieces while receiving the highly personalized service for which LV Luxury is known. The boutique brings together Hublot's unconventional spirit and LV Luxury's commitment to creating exceptional experiences for collectors from Las Vegas and around the world.
"We are honored to welcome Hublot to the LV Luxury family and to introduce this exceptional boutique at The Palazzo," said Ezra Bekhor, CEO of LV Luxury. "Hublot's passion for innovation and its ability to challenge traditional ideas of watchmaking make the brand an exciting addition to our portfolio. We look forward to sharing its extraordinary timepieces and compelling story with our clients."
Alan Bekhor, President and COO of LV Luxury, added, "The Palazzo provides an ideal setting for Hublot—a global destination where bold design, luxury and hospitality come together. This boutique represents our shared commitment to providing an elevated and highly personalized experience for every guest who walks through its doors."
The Hublot Boutique at The Palazzo is now open. Clients, collectors, and watch enthusiasts are invited to save the date for the boutique's official grand opening celebration on October 16, 2026. Additional event and attendance details will be announced separately.
The new boutique underscores the growing synergy between luxury hospitality and high-end retail on the Las Vegas Strip. For LV Luxury, the addition of Hublot enhances its portfolio of distinguished watchmaking maisons, reinforcing its position as a premier destination for timepiece collectors. For Hublot, the boutique provides a strategic location within one of the world's most visited resort destinations, offering increased visibility and access to a global clientele.
Industry observers note that the opening reflects broader trends in luxury retail, where immersive brand experiences and personalized service are increasingly vital. By situating the boutique between the registration area and casino floor, LV Luxury and Hublot aim to capture the attention of the resort's diverse visitors, from casual shoppers to serious collectors. The partnership also highlights the enduring appeal of Swiss watchmaking in a market that values craftsmanship and innovation.
As Las Vegas continues to attract luxury brands, the Hublot Boutique at The Palazzo is poised to become a notable destination for those seeking exceptional timepieces. With the grand opening celebration scheduled for October, the boutique is expected to draw further attention to the intersection of horology and hospitality, benefiting both LV Luxury and Hublot as they cater to a discerning international clientele.
