MAX Power Mining Corp. (CSE: MAXX; OTC: MAXXF; FRANKFURT: 89N) has appointed former Saskatchewan cabinet minister and company director Rob Norris as chief executive officer, effective immediately. The move is part of a broader leadership reorganization designed to accelerate the company's natural hydrogen commercialization strategy, expand its presence in U.S. capital markets and advance strategic partnerships.
Norris succeeds Ran Narayanasamy, who transitions to managing director of innovation and international strategy. In addition, Tom Kishchuk has been named chief technology officer, and Brendan Bishop has been appointed chief geochemist. The leadership changes come as MAX Power prepares to begin completions testing at its Lawson and Bracken discoveries in the second half of October, advances its AI-assisted MAXX LEMI exploration platform, and pursues additional discoveries across approximately 2.5 million permitted acres in Saskatchewan.
The company also entered into a $500,000 syndicated communications agreement with InvestorBrandNetwork (IBN), effective Oct. 9, 2026, for a 90-day investor awareness campaign. Under the agreement, IBN will provide content creation and syndication, press release enhancement, recap-style coverage, a CEO podcast interview, social media relations support and monthly reporting. The campaign is intended to expand investor visibility as MAX Power evaluates a potential U.S. exchange listing and advances its natural hydrogen exploration and commercialization initiatives.
MAX Power is an innovative mineral and energy exploration company focused on the shift to decarbonization. Its Lawson Discovery near Central Butte, Saskatchewan, represents Canada's first-ever subsurface natural hydrogen system confirmed through deep drilling with data validated by three independent labs. The company has built dominant district-scale land positions across Saskatchewan with approximately 1.3 million acres (521,000 hectares) of permits covering prime exploration ground prospective for large-volume accumulations of natural hydrogen. MAX Power also holds a portfolio of properties in the United States and Canada focused on critical minerals, highlighted by a 2024 diamond drilling discovery at the Willcox Playa Lithium Project in southeast Arizona, 100%-owned by MAX Power's U.S. subsidiary.
For investors, the leadership changes and awareness campaign signal a strategic push to elevate MAX Power's profile as it moves toward commercialization of its natural hydrogen assets. The appointment of a former cabinet minister as CEO could enhance the company's ability to navigate regulatory and governmental landscapes, while the expanded technical team underscores a focus on operational execution. The IBN campaign, which includes editorial syndication to 5,000+ outlets and social media distribution, aims to broaden awareness among potential investors. The company's evaluation of a U.S. exchange listing could also open doors to a larger investor base and increased liquidity.
For the broader energy industry, MAX Power's progress in natural hydrogen exploration could contribute to the global transition to decarbonization. Natural hydrogen, if commercially viable, offers a low-carbon energy source that could complement other renewable technologies. The company's commitment to responsible exploration and development practices, including environmental stewardship and community engagement, aligns with growing ESG expectations. As MAX Power advances its projects, stakeholders will be watching closely to see if its district-scale land positions yield significant discoveries that could reshape the natural hydrogen sector.
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