naoo AG (Dusseldorf: NAO; ISIN: CH1323306329; WKN: A40NNU), operator of an AI-powered Social Discovery, Activation & Commerce Platform, today launched naoo Worlds, a globally unique product format that merges creators, artificial intelligence, maps, and local businesses into a unified discovery experience. The new feature aims to inspire users, highlight local businesses, and encourage in-person visits.
The first World, "Fresh & Groovy," was developed with creator and DJ Dennis Bauer and is based on his established brand. It guides users through Zurich's food, drinks, pop-up, and lifestyle scenes, offering an interactive city experience that blends a personalized feed with a map to discover new places by content and location.
The launch marks the beginning of a gradual rollout. Together with Kingfluencers, a naoo AG subsidiary and Switzerland's leading influencer marketing agency, additional creators—including Steve Merson and Kevin Lutolf—have been selected to build their own Worlds in the coming months. These creators collectively reach over three million followers across social media, channeling substantial community potential into the naoo ecosystem for highly efficient organic growth.
Each World connects creators, communities, and real-world places into a continuously growing discovery experience. Local offers from restaurants, shops, event organizers, and other businesses can be integrated into thematically relevant Worlds, embedding local activations within a cultural, thematic, and geographic context that feels natural to the user journey.
With Worlds, naoo addresses the fast-growing global market for local digital activation. Existing platforms either show content or help find places, but naoo is the first to combine creators, communities, AI, and local businesses in a single discovery experience, turning digital inspiration into real-world visits and interactions. The platform architecture is designed for extension to new cities alongside strong local creators, each new World bringing its own community, content, and businesses to create a scalable mechanism for international growth. Worlds also lays the foundation for future AI-native verticals such as shopping, travel, real estate, and jobs.
Gregor Doser, Chief Commercial Officer of naoo AG and Managing Director of Kingfluencers, said: "Local businesses today face the challenge of not just reaching people digitally, but inspiring them to actually visit in person. With naoo Worlds, we bring creators, communities and local businesses together in a single discovery experience. This creates a new digital activation model that connects inspiration, recommendations and real-world visits."
naoo AG is headquartered in Zug, employs 41 people, and is listed on the Dusseldorf Stock Exchange. The launch of Worlds represents a significant step in the company's mission to build the future of creator-led media, social interaction, and local activation, connecting digital attention with measurable real-world outcomes.
