naoo AG, the Zug-based operator of the naoo social media and commerce platform, has completed the integration of influencer agency Kingfluencers into the naoo Group, the company announced. The integration, which began with the acquisition in March 2025, concludes at the end of October with the move to a shared office in Zurich. Since the acquisition, the two companies have gradually integrated their organizational structures and operations, establishing shared functions in Finance, Commercial and People. Joint growth initiatives have also been launched, combining the naoo platform with Kingfluencers' creator network, client relationships and commercial capabilities.
At the end of October, the operational teams of naoo and Kingfluencers will move into shared offices at Molkenstrasse 15, next to Zurich's historic Helvetiaplatz. This physical consolidation marks the visible completion of the integration process, while naoo AG's registered headquarters will remain in Zug. The integration is significant for the companies' stakeholders as it aims to create a unified organization capable of scaling joint growth initiatives and expanding the naoo platform strategically.
With the integration complete, Gregor Doser has decided to hand over his operational responsibilities to the existing leadership team and step down from the management teams of both naoo AG and Kingfluencers AG. Doser joined the Group in May 2025, shortly after the acquisition, and served as Chief Commercial Officer and Managing Director of Kingfluencers, as well as a member of the Executive Management of naoo AG. He played a key part in the commercial development of Kingfluencers and in integrating the company into the naoo Group. Thomas Wolfensberger, Chairman of the Board of Directors of Kingfluencers AG and Founder & Strategic Advisor of naoo AG, said, "Gregor has guided the integration process with great care and strategic clarity, making a significant contribution to bringing Kingfluencers and naoo together. We sincerely thank him for his tremendous commitment and the smooth handover to the operational team, and wish him all the best in the next chapter of his career." Doser added, "With the teams and business areas now successfully integrated, I believe this is the right time to hand over operational leadership to the well-established management team. I am proud of what we have achieved together and look forward to following the Group's continued development." Doser and naoo are currently discussing a potential future strategic advisory role.
Gabriel Höhener will also step down from the Executive Management of naoo AG. As part of the organization's ongoing development, product responsibilities have been consolidated under Dr. David Liu. Höhener has been with naoo since 2022 and most recently served as Chief Product & Technology Officer and a member of Executive Management. He was responsible for technical product development and made a substantial contribution to building and advancing the naoo platform.
With the integration complete, the naoo Group is increasingly focusing on scaling its joint growth initiatives and strategically expanding the naoo platform. A key priority is the expansion of naoo Play, its entertainment and streaming offering, which aims to attract additional audiences and increase user engagement through new digital entertainment formats, particularly Vertical Short Dramas. In parallel, the existing social media, community and gamification features, as well as naoo Worlds, will continue to be developed. Kingfluencers' extensive creator network, client relationships and marketing expertise provide valuable synergies to expand the platform's reach, unlock new monetization opportunities and drive growth across both companies.
For readers and industry observers, the completion of the integration signals a more unified strategy for naoo as it seeks to combine digital attention with real-world outcomes. The company's platform connects digital attention with geographic relevance and merchant interaction, delivering personalized content, gamification and a points-and-rewards system. Business customers can create individualized offers and incentivize visits to physical locations through naoo points, which can be redeemed for rewards. Together with Kingfluencers AG, described as the largest influencer agency in Switzerland and one of the largest in the DACH region, naoo combines platform innovation with expertise in creators, campaigns and brand storytelling. The group employs 41 people and is listed on the Düsseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). The original release is available via www.newmediawire.com.
