naoo AG, the operator of the naoo social media and commerce platform, is expanding its offerings with professional entertainment. The company has integrated new streaming functionality into its platform, which is currently being tested, with a rollout to users planned for later this month. At launch, naoo will focus on microdramas and short series—short-form fictional series produced specifically for smartphones.
The move comes as the global microdrama market is experiencing significant growth. According to Omdia, global microdrama revenues reached approximately USD 11 billion in 2025 and are expected to reach around USD 14 billion in 2026. More than 60 percent of these revenues are generated through subscription or transaction-based models. Having initially gained traction in Asian markets, the format has quickly become an international entertainment category. Specialist providers such as ReelShort and DramaBox have built global user bases, and major social media and streaming platforms are increasingly integrating microdramas into their offerings.
The format has also gained traction in the German-speaking market, which is relevant to naoo. Omdia reports that microdramas reached approximately 4.4 million monthly active users in Germany in 2025. For naoo, microdramas and short series represent the first step in a broader entertainment strategy, with further professional entertainment formats expected to follow progressively.
This expansion complements naoo’s existing functionality around social content, creators, communities, and local offers. While those areas are primarily driven by interaction, discovery, and user-generated content, entertainment introduces professionally produced content to the platform for the first time. Users will be able to discover, watch, share, and discuss this content within the same app. naoo aims to create additional reasons to use the platform and increase usage frequency and time spent. This additional usage can be monetized through naoo’s existing infrastructure. Advertising monetization is already integrated, meaning increased content consumption can create additional monetizable advertising inventory. Going forward, subscriptions are expected to provide an additional direct revenue stream from professional content.
In the longer term, naoo intends to make the infrastructure available to creators and other rights holders, enabling them to distribute and monetize their own intellectual property through naoo. This would further expand naoo’s business model at the intersection of social media, entertainment, and creator monetization. The company will announce its initial content portfolio and further details of the launch later in October 2026.
naoo AG is headquartered in Zug, employs 41 people across the group, and is listed on the Dusseldorf Stock Exchange (ticker: NAO, ISIN: CH1323306329). The company is building the future of creator-led media, social interaction, and local activation, connecting digital attention with measurable real-world outcomes. Together with Kingfluencers AG, the largest influencer agency in Switzerland and one of the largest in the DACH region, naoo combines platform innovation with expertise in creators, campaigns, and brand storytelling.
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