ZUG and ZURICH, SWITZERLAND — naoo AG, the operator of the naoo social media and commerce platform, has announced early strong signals for its new product format, naoo Worlds, which launched in July. The company reports that eight Worlds are now live, with six more agreed upon and set to launch in the coming weeks.
The initial creators selected for naoo Worlds collectively command more than 3 million followers across their existing social media channels. This establishes the new format with substantial pre-existing communities, laying the groundwork to convert external social media reach into naoo's own ecosystem. The company aims to leverage this reach to build persistent communities and drive engagement.
Since the launch of Worlds on the naoo Map in early July, the number of weekly active users on the Map has grown by 59%. Concurrently, the average session length in the app has increased by roughly 10%. These early user signals support a central growth hypothesis behind naoo Worlds: that creator-driven communities, thematically and geographically relevant, can increase engagement on the platform while creating new points of connection for businesses.
naoo Worlds brings together creator content, communities, real-world places, and local businesses in a new social media format. Users can discover recommendations, content, places, and offers within a World, moving freely between digital content and real-world locations. This integration is designed to create a seamless experience that bridges the digital and physical worlds.
The creator network of Kingfluencers, the influencer marketing platform acquired by naoo in 2025, plays a key role in the rapid expansion. This acquisition allows naoo to bring on suitable creators with existing communities for new Worlds and to roll out the format city by city. The current expansion provides early operational evidence for the strategic rationale behind the Kingfluencers integration: existing creator reach and relationships become directly usable for the growth of naoo's core product.
The initial focus is on building high local density in Zurich. At the same time, the format is already expanding into further regions. Alongside planned Worlds in Basel and Bern, Gregs World in Lausanne marks the first World live in French-speaking Switzerland. Automatic translation of Worlds, posts, offers, polls, and games into each user's device language provides the technical foundation for a rollout that spans language regions.
With the first businesses and exclusive offers now live directly within Worlds, the next stage of development is already underway. naoo thereby connects three central assets of the group: creators and their communities, the naoo platform, and businesses and offers from naoo Business. The goal is to convert existing social media reach into persistent communities within naoo and to connect these with local discovery, offers, and real-world activation. In doing so, Worlds is intended to contribute both to user growth and engagement and to the broader rollout of naoo Business.
Dr. Thomas Wolfensberger, Founder and Strategic Advisor of naoo, commented: "The first weeks of naoo Worlds have been strategically very encouraging for us. We're seeing demand from creators, rising usage, and the first businesses becoming part of these new communities. That's exactly what our growth thesis is built on: naoo should be a platform where creators and businesses can build persistent communities and translate digital attention into real-world interaction. With Kingfluencers, we also have a unique network to scale this model."
The early success of naoo Worlds signals a promising direction for the company, as it seeks to differentiate itself in the competitive social media landscape by focusing on local engagement and creator-led communities. The integration with Kingfluencers and the expansion into new regions indicate a strategic push to scale the model and attract both users and businesses to the platform.
