NCL, the wellness brand formerly known as Natural Cure Labs, is entering the next phase of its brand transition, with new packaging, a redesigned website, and an expanded product lineup all currently in development. The company announced the rebrand earlier this year, shifting from Natural Cure Labs to the streamlined NCL identity already used by its team and customers.
NCL's newly rebuilt website is now live at naturalcurelabs.com. The company said its previous site no longer reflected the scale of the business, which has grown into a nationwide, multi-retailer operation since its founding in 2015. The new site was built to support that growth, with an updated design, expanded product information, and infrastructure to accommodate what's ahead.
New product labels reflecting the NCL brand identity are currently in production and are expected to begin appearing in shipments and on major online marketplaces soon. The formulations inside remain unchanged; only the packaging is being updated to align with the company's new visual identity.
"The name change was the first step, and the new website is the next one live," said Damon Sununtnasuk, Founder & CEO of NCL. "New packaging and new products are still ahead, but all of it reflects the same thing: a company that has grown well beyond where it started, without losing sight of the standards that got us here."
NCL emphasized that none of the changes affect current orders, existing formulations, or the team behind them. Customers can expect the same products they already know, now ordered through the newly launched website, soon delivered under updated packaging, and eventually joined by a new product built to the same standards the company has maintained since 2015.
Founded in 2015 as Natural Cure Labs, NCL is a science-backed dietary supplement company committed to clean-label quality, third-party testing, and transparency. What began with a single monolaurin supplement has grown into an award-winning wellness brand serving more than 200,000 customers worldwide, with over 35 million capsules sold and more than 7,000 verified customer reviews. NCL's products are manufactured in the United States and available through its website and major marketplaces including Amazon, Walmart, TikTok Shop, among others. The company has been recognized on the 2025 Inc. 5000 list of fastest-growing private companies in America, named a two-time Gator100 honoree (2025, 2026), received multiple Stevie Awards from the American Business Awards, and is a three-time Global 100 winner for Best Health & Wellness Nutrition Manufacturer.
This rebrand signals a maturation for the company as it scales to meet growing demand. For consumers, the transition means a more seamless shopping experience and continued access to the same high-quality supplements. For the industry, NCL's growth trajectory—evidenced by its inclusion on the Inc. 5000 list and multiple awards—underscores the increasing consumer appetite for transparent, science-backed wellness products. As NCL rolls out new packaging and products, it reinforces its commitment to clean-label standards while positioning itself for further expansion in the competitive dietary supplement market.
