David A. McInnis, a pioneer in news marketing, has announced the release of his new book, News Marketing: The 28-Day System for AI Visibility Through Press Releases. The book is designed to help businesses, marketers, communicators, and public relations professionals adapt to the evolving landscape of AI-powered information discovery, where platforms like ChatGPT, Google AI Overviews, Perplexity, Claude, Copilot, and Gemini increasingly shape how people find and consume information online.
As AI-driven search and answer engines become prevalent, organizations face a new challenge: ensuring their expertise, products, services, and announcements are visible within AI-generated answers. The book addresses this by explaining how AI systems retrieve information, evaluate sources, recognize entities, and surface content in response to user queries. It introduces concepts such as AI visibility, retrieval assets, entity authority, knowledge graphs, schema markup, and the role of news-driven content in modern digital discoverability.
“Many organizations are still operating with visibility strategies built for an earlier era of the internet,” said McInnis. “The rise of AI-powered search and answer engines is changing how information is discovered. This book provides a practical framework for understanding those changes and adapting to them.”
The book outlines a repeatable 28-day publishing system designed to help organizations create structured, discoverable content that supports long-term visibility across traditional search engines and emerging AI retrieval systems. It explores how content assets like news releases, when properly structured and amplified, can serve as durable digital assets that contribute to brand discoverability long after publication.
Key topics covered include: how AI systems retrieve and evaluate information; the differences between AI training, grounding, and retrieval; the role of entity authority and knowledge graphs; schema markup and structured data best practices; AI visibility, AIO, GEO, and evolving search behaviors; the 28-Day Rule for maintaining newsworthiness and discoverability; and building long-term visibility through news-driven content strategies.
News Marketing: The 28-Day System for AI Visibility Through Press Releases is available now in paperback and Kindle editions on Amazon. Additionally, marketers and PR professionals who download the book gain free access to the AI ChunkTool, a companion web application available at chunktool.newsmarketingbook.com. The tool analyzes pasted text and maps how AI retrieval systems will slice it into chunks, comparing six industry-standard chunking strategies side by side. Writers can verify that key claims and brand messages survive intact within a single chunk and receive a full emailed report of the analysis.
To learn more about the book or download a complimentary digital edition, visit News Marketing Book - The Online Visibility Program for AI and SEO.
The implications of this announcement are significant for businesses and communicators. As AI-powered search becomes the norm, organizations that fail to adapt their content strategies risk becoming invisible to potential customers. The book provides a practical, disciplined approach to ensure that press releases and other news-driven content remain effective tools for discoverability in an AI-dominated landscape. By following the 28-day system, organizations can build a permanent, searchable footprint that AI systems can surface, ultimately maintaining their relevance and visibility in a rapidly changing digital environment.
