MHarketplace (mharketplace.com), a new online platform dedicated to mobile and manufactured homes, launched today with a nationwide directory of manufactured home communities and a growing network of service professionals. The platform aims to connect homeowners with essential services including transport, installation, title, financing, and insurance, addressing a critical gap in the $12 billion industry.
The manufactured housing industry is a significant source of affordable housing in the United States, shipping approximately 100,000 new homes annually at an average price of $115,600—less than one-third the cost of a comparable site-built home. With national occupancy near 95 percent, communities are effectively full, and researchers view manufactured housing as vital for closing the affordability gap. However, for first-time buyers, navigating the industry can be daunting due to fragmented information about titles, financing, transportation, insurance, and communities.
Jacob Campbell, founder of MHarketplace, identified the core issue: "The problem was never a lack of good people. The expertise exists everywhere in this industry. What's been missing is the connection—homeowners simply don't know these businesses exist. MHarketplace makes the ecosystem visible." The platform addresses this by offering a searchable community directory, a trusted services network, buyer education, and listings for buying, selling, and renting manufactured homes.
MHarketplace's approach is complementary to existing listings marketplaces, focusing on the education and services that surround the transaction. "Visibility isn't marketing—it's opportunity," Campbell said. "Great businesses deserve to be found, and homeowners deserve to find them. Manufactured homes have improved dramatically; public perception hasn't kept pace. Every confident, well-informed homeowner helps close that gap, and that strengthens the entire industry."
The platform is live now at mharketplace.com, launching state by state with national coverage of community directories. Manufactured housing businesses can claim and enhance their listings, while homeowners and buyers can access community, service, and educational resources for free. This launch has the potential to significantly improve the home-buying experience for millions of Americans and boost visibility for local businesses in the manufactured housing sector.
