The Rich M. Smith Growth Studio has introduced a new service called the Revenue Architecture Assessment, a four-week program designed for founder-led B2B companies seeking a clear, evidence-based understanding of their growth challenges. The program promises to deliver a comprehensive analysis and a 90-day implementation plan at a fraction of the cost and time of traditional consulting engagements.
Unlike conventional strategy consultations that often end with a presentation and no follow-up, the Revenue Architecture Assessment is a structured, repeatable process that moves from discovery to actionable recommendations. The program costs under $15,000, compared to consulting firms that typically charge between $25,000 and $75,000 and take more than 12 weeks to deliver results.
The assessment follows a rigorous four-week schedule. In the first week, the team conducts interviews with executive stakeholders, surveys internal staff, and reviews relevant materials. The second week is dedicated to synthesizing and analyzing all gathered data. During the third week, a comprehensive report is compiled, including an Executive Summary, Marketing Assessment Scorecard, Go-to-Market Gap Analysis, Competitive Analysis, team and operating plan assessment, internal survey results, and detailed strategic recommendations with a 90-day implementation roadmap. In the final week, Founder Rich Smith presents the findings in a live two-hour session with the CEO and senior leadership team.
Rich M. Smith brings over 30 years of C-suite marketing leadership to the firm, with a track record of multiple nine-figure outcomes. As CMO of Ditech Financial, he helped grow loan production from zero to nearly $25 billion annualized. At Jornaya, his positioning and growth strategy supported a nine-figure acquisition by Verisk Analytics. At Advantage Behavioral Health, his early work contributed to a nine-figure acquisition. Additional executive roles include CMO at PenFed Credit Union, AIG Bank, and Recovery Centers of America, and he launched the first Platinum Mastercard and Visa in the U.S. at MBNA.
"I've spent more than 30 years as a CMO — at companies doing $2 billion in revenue and companies doing $2 million. The pattern I see over and over again is founders working incredibly hard inside a revenue system that is fundamentally broken," said Smith. "They don't have a growth problem. They need answers first, not a consultant or an agency."
The Revenue Architecture Assessment is positioned as a solution for founders who are stuck in a broken revenue system, offering a faster and more affordable alternative to traditional consulting. By providing a clear diagnosis and actionable plan, the program aims to help B2B leaders make informed decisions without the lengthy timelines and high costs typically associated with growth strategy consulting.
