As Memorial Day approaches, Nutritional Products International (NPI) Founder and CEO Mitch Gould is encouraging Americans to take time to reflect on the meaning of the holiday and recognize the service members who gave their lives in defense of the country.
Observed each year as a national day of remembrance, Memorial Day honors the men and women of the United States Armed Forces who made the ultimate sacrifice while serving their country.
“Memorial Day is about remembering the courage, sacrifice, and commitment of those who gave everything for our country,” said Mitch Gould. “It is also a time to appreciate the freedoms and opportunities we enjoy because of their service and the sacrifices made by military families throughout generations.”
Gould, whose career spans more than 35 years in retail distribution, manufacturing, and brand development, said Memorial Day also reflects values that have shaped both American entrepreneurship and personal resilience.
“In business and in life, success is built on perseverance, discipline, loyalty, and sacrifice,” Gould said. “Those values are deeply connected to the spirit of Memorial Day and the men and women who served our country.”
Gould’s recently released memoir, The Blonde, the Ferrari, and the Kwan: The Quintessential American Success Story, reflects on the personal relationships, life experiences, and career journey that helped shape his path from a Brooklyn upbringing to building partnerships with major retailers, athletes, entertainers, and consumer brands across the United States.
Over the course of his career, Gould has helped launch and expand brands into major retail channels including Amazon, Walmart, Costco, CVS, Walgreens, GNC, 7-Eleven, Home Depot, and Lowe’s. Through NPI’s proprietary Evolution of Distribution® platform, the company helps domestic and international brands navigate the complexities of entering and scaling within the U.S. retail market.
“As we gather with family and friends this Memorial Day weekend, it is important that we never lose sight of why the holiday exists,” Gould added. “We owe a debt of gratitude to those who served and sacrificed for this country.”
This message resonates beyond personal reflection, highlighting how core values like perseverance and discipline—often associated with military service—are equally vital in the business world. For entrepreneurs and brand leaders, Memorial Day serves as a reminder that the freedoms enabling American commerce are secured by those who serve.
NPI, founded by Gould, is a U.S.-based retail consulting and distribution firm that has helped brands such as those associated with Steven Seagal, Hulk Hogan, and Ronnie Coleman enter and expand within the U.S. market. The company’s work underscores the importance of strategic execution in achieving retail success, a process that Gould likens to the discipline required in military service.
