Pure Flix Familia, the streaming service from Great American Media designed for Latino families, is bringing a touch of holiday magic to Miami's Christmas Wonderland at Tropical Park. From November 12, 2026, through January 3, 2027, visitors to the festive theme park can step into the Pure Flix Familia Lodge, a cozy holiday cabin located in Town Square just steps from the main entrance. The lodge offers festive décor, comfortable seating, and a fireside photo spot ideal for capturing this year's family Christmas card.
The activation is more than just a photo opportunity; it's a strategic move to connect with families in a meaningful way during the holiday season. Inside the lodge, guests can preview holiday favorites such as Alquilé un Novio para Navidad, Un Regalo… Navideño, and Three Generations, One Christmas—heartwarming stories about love, family, and the moments that bring everyone home for the holidays. This preview aims to showcase the platform's wholesome offerings to a broad audience.
Attendees will also receive a 50% discount on a subscription by using the code WONDERLAND50 through December 31, 2026. The service is normally $4.99 per month or $50 per year. To join, families can visit pureflixfamilia.com or scan QR codes at the lodge. Founding members who sign up on-site can take home Spanish-language holiday merchandise, including T-shirts, sweatshirts, caps, and beanies—a perk that adds tangible value and fosters brand loyalty.
Launched with Spanish-language programming and expanding into English-language and bilingual storytelling, Pure Flix Familia is built for every generation at the table, from abuelos to the grandkids. The lodge brings that mission to life, inviting families to discover entertainment that reflects their lives, values, and traditions. This event underscores the platform's commitment to culturally relevant content and its Total Latino Market strategy, which serves Spanish-dominant, bilingual, and English-dominant audiences.
The timing is significant: the holiday season is a peak period for family entertainment, and by engaging directly with consumers at a popular event like Christmas Wonderland, Pure Flix Familia can drive subscriptions and build awareness. The discount and merchandise incentives are likely to attract new users, while the previews of holiday content may convert casual visitors into loyal subscribers. For the industry, this activation demonstrates how streaming services can leverage experiential marketing to stand out in a crowded market.
Pure Flix Familia is part of Great American Media, the leader in faith and family entertainment and one of the fastest-growing entertainment networks on television. Great American Media's portfolio includes Great American Family, Great American Pure Flix, Great American Faith & Living, and GFam+, an app that lets viewers watch anytime, anywhere. The company was established in June 2021 by Bill Abbott and a group of US-based family offices and is available via cable, streaming on Pure Flix and YouTube TV, and on the GFam+ app.
For readers, this announcement signals a chance to enjoy family-friendly holiday entertainment at a discount while participating in a festive community event. For the industry, it highlights the growing importance of experiential marketing and niche streaming services in capturing audience attention. As families gather for the holidays, Pure Flix Familia's lodge offers a welcoming space to create memories and discover content that aligns with their values.
