Pure Flix Familia, the streaming service for Latino audiences recently launched by Great American Media, has expanded its programming with the debut of Novelitas™, a channel dedicated to microdramas with heartfelt stories rooted in faith, family, love and Latino culture. The announcement was made via NOTICIAS NEWSWIRE.
Leading the launch is Alquilé Un Novio Para Navidad (I Rented a Boyfriend for Christmas), an original Spanish-language Christmas romantic comedy produced in Ecuador by Minivela in collaboration with Red Minds Films. The series combines romance, Christmas traditions and faith themes in a vertical format designed to be watched on a cell phone. Novelitas™ premieres with three Minivela productions debuting on the Pure Flix Familia streaming service.
“Novelitas expands our commitment to Latino families with stories that reflect their culture, traditions and faith,” said Bill Abbott, president and CEO of Great American Media. “Through our alliance with Minivela, we bring that commitment to a format designed for the cell phone that offers audiences another way to enjoy uplifting entertainment.”
“Latino culture offers a great wealth of stories about love, family and belonging,” said Manny Ruiz, CEO of Minivela. “With these three productions, we bring those connections to the vertical storytelling format, led by a Christmas romantic comedy that puts faith and family at the center.”
Novelitas™ highlights sincere emotions, authentic relationships and character development. By focusing on faith and family, it allows the pace and duration of the episodes to respond to the emotional needs of each story. The result is a different kind of vertical entertainment: stories that remain captivating and perfect for binge-watching, while also allowing audiences to connect more deeply with themes such as love, forgiveness, cultural identity, family relationships and faith.
The premiere lineup includes Alquilé Un Novio Para Navidad, in which Sofía recruits a charming resort waiter to pose as her successful boyfriend during Christmas, only to find unexpected feelings turning a fake romance into something real. Cholita Takes L.A. follows a fearless Bolivian fashionista and lucha libre queen who travels to Los Angeles to reunite with her ailing Mexican-American grandmother, clashing with local Cholas and discovering an unexpected romance while learning that staying true to her roots can be her greatest strength. Sabrina tells the story of a 15-year-old who resists her family’s plans for an elaborate quinceañera, caught between tradition and her desire to define her own identity, as family tensions rise and a long-held secret comes to light.
Novelitas™ is available on Pure Flix Familia at pureflixfamilia.com. Subscribe for $4.99 a month or $49.99 a year and enjoy heartfelt stories that celebrate faith, family and Latino culture.
The launch marks another milestone in Pure Flix Familia’s mission to offer wholesome, culturally authentic entertainment for Latino audiences, while creating new opportunities for filmmakers and storytellers who want to bring faith- and family-centered stories to a rapidly growing entertainment format. As the channel grows, Novelitas™ seeks to demonstrate that the future of microdramas can include not only romance and suspense, but also uplifting, emotionally resonant stories that celebrate the values, relationships and traditions that matter most to families.

