Sauce, a first-party ordering, delivery and retention platform for restaurants, has announced a strategic partnership with Grubhub, a leading U.S. food-ordering and delivery marketplace. The collaboration will make Sauce a direct ordering and delivery partner available to Grubhub merchants, allowing restaurants to support direct sales while leveraging Grubhub's nationwide delivery network for fulfillment.
The partnership addresses a growing need among restaurants to build stronger direct channels without sacrificing reliable delivery operations. Under the arrangement, Sauce powers the customer-facing ordering experience and data tools, while Grubhub connects merchants with drivers for last-mile delivery. This integrated solution enables restaurants to retain ownership of customer relationships and data, a critical factor for long-term profitability and loyalty.
"Restaurants deserve online order and delivery technology that grows their business, strengthens connections with their customers, and delivers a best-in-class ordering experience," said Li-ran Navon, CEO and Co-Founder of Sauce. "We're excited to partner with Grubhub to give restaurant operators a powerful direct ordering solution backed by one of the most trusted delivery networks in the industry. Together, we're making it easier for restaurants to support direct sales while building lasting customer loyalty."
Rachel Winkelman, Vice President, Enterprise Partnerships at Grubhub, echoed that sentiment: "We're excited to partner with Sauce to bring together direct ordering technology and delivery capabilities in a seamless experience for restaurants. This partnership reflects our shared commitment to helping restaurants support their business and better serve their customers. By combining Sauce's direct ordering technology with Grubhub's nationwide delivery network, we're providing merchants with an end-to-end solution that helps drive sales, streamline operations, and deliver a great customer experience."
Eligible restaurants will gain access to several key benefits through the partnership, including Sauce's high-converting branded online ordering platform, direct ordering websites optimized for mobile and SEO, and integrated loyalty, marketing and AI-powered customer engagement tools. Most importantly, restaurants maintain ownership of customer data and relationships, while delivery fulfillment is handled by Grubhub's nationwide logistics network. Exclusive promotional opportunities and onboarding incentives are also part of the offering.
For restaurant operators, this partnership could signal a shift toward more sustainable digital strategies. By combining direct ordering with outsourced delivery, restaurants can reduce dependence on third-party marketplaces that often charge high commissions and limit access to customer data. Sauce's platform is designed to maximize profitability and customer loyalty, operating throughout the U.S. from New York and Florida, as well as other major markets. Grubhub, part of Wonder, features over 415,000 merchants in more than 4,000 U.S. cities, providing a vast delivery infrastructure.
The collaboration arrives as restaurants increasingly seek ways to build direct channels while maintaining reliable delivery. By integrating Sauce's AI-powered tools with Grubhub's logistics, the partnership aims to deliver a seamless experience for both restaurants and diners. For more information, visit www.getsauce.com. The original release is available on www.newmediawire.com.
