Search Atlas, the AI-powered SEO and marketing platform serving more than 30,000 customers and 5,000 agencies worldwide, has announced a native Slack integration for Search Atlas Coworker. Coworker is the platform's AI teammate designed to manage SEO and OTTO tasks across client sites. The integration allows teams to connect Coworker directly to Slack and manage tasks from within their existing conversations, eliminating the need to switch between platforms.
The company has published dedicated setup guidance to assist teams in configuring their workspace correctly. Once connected, Coworker can be used in shared channels or direct messages, depending on team preferences. Agencies managing multiple client sites can bring Coworker into channels where client work already occurs, ensuring requests and results are visible to all relevant parties. In-house teams can opt for private direct messages for day-to-day tasks. Workspace admins receive dedicated permission controls to manage who can access Coworker and what it can handle across connected accounts. Search Atlas has also provided guidance on how Coworker manages data and permissions, allowing teams to review these details before organization-wide rollout.
The Slack integration supports Routines, Coworker's automated recurring reports, enabling teams to receive standing SEO and OTTO updates directly in Slack. Additionally, Search Atlas has resolved a previously reported issue that prevented users from deactivating or deleting Coworker's scheduled jobs, giving teams full control over active processes. Coworker is also available through a WordPress plugin, and the company has published guidance on how the plugin interacts with OTTO site quotas across multiple domains.
For teams getting started, Search Atlas has published a library of example prompts and use cases illustrating Coworker's capabilities, from auditing technical SEO issues to drafting on-page recommendations. Supporting documentation includes guidance on when to use Coworker versus the standard Search Atlas dashboard, a troubleshooting guide for common Slack connection issues, and a frequently asked questions resource covering connected apps, approval steps, and Coworker's capabilities in practice for both in-house teams and agencies.
The announcement addresses a common pain point in SEO execution. As Arman Advani, Partner at Search Atlas, explained, "Most SEO work dies in a queue somewhere between the strategy and the person who has time to execute it. Putting Coworker in Slack closes that gap. The work gets assigned in the same place the team already talks about it, and it gets done without anyone having to open another tab."
This integration is available now to Search Atlas customers and can be connected from the Coworker settings inside the platform. For more information, visit searchatlas.com.
