Service Excellence, a Buda, Texas-based business coaching and training company for Plumbing, HVAC, Electrical, and various home service businesses, is celebrating last month’s successful completion of another PRESS PLAY live training event. The event marks another milestone in the 14-year history of PRESS PLAY, an on-premise live training experience designed to help technicians, salespeople, managers, and home service teams improve how they communicate, serve customers, and guide homeowners through important service decisions.
PRESS PLAY was not built as a lecture. It was built as a working room. Attendees practice real conversations, real questions, real objections, and real customer moments they face in the field every day. This hands-on approach sets it apart from traditional training that often fails to translate into lasting change.
“PRESS PLAY was built for the real world,” said Todd Liles, CEO of Service Excellence. “This is not training people sit through and forget. This is a live event where technicians and salespeople practice the words, the mindset, and the process that help them serve customers better. Seeing this event so successful after 14 years tells us the trades still want training that changes behavior, not just information.”
Service Excellence also delivers PRESS PLAY for entire companies that want their teams trained together. Owners use the event to align technicians, salespeople, CSRs, dispatchers, managers, and leaders around one shared process, one shared language, and one higher standard for the customer experience. This alignment is crucial for creating consistent service across all customer touchpoints.
For 14 years, PRESS PLAY has helped home service teams improve the moments that matter most during service calls or sales appointments. The training focuses on listening, asking better questions, finding the real need, explaining options clearly, handling customer concerns, and helping homeowners make confident decisions without pressure. These skills are increasingly important in an industry where customer trust and satisfaction drive business success.
“Homeowners do not want pressure,” Liles said. “They want clarity. They want respect. They want a professional who knows the work and knows how to communicate. PRESS PLAY teaches teams how to create that kind of experience on every call.”
The impact of this training is evident in testimonials from industry professionals. “In one word, 'Excellent.' They always bring good training and content. I have been working with SE for about 5 years now, and my business has substantially leveled up due to the entire Service Excellence team. They do more than train, they partner with you where you are at to level up your service business,” said Kendall Cooper, Owner of Bowers Plumbing. Similarly, Andrew Plamann of Steve’s Plumbing noted, “Todd at Service Excellence is the real deal. My coworker and I got the genuine feeling that he wanted us to succeed and did everything he could to demonstrate that. 10/10 would recommend his service to others.”
The completion of this event highlights continued demand for practical, live training inside the residential service trades. Service Excellence continues to work with home service business owners who want stronger teams, better communication, more consistent sales, and healthier growth. This matters because the home service industry is essential to everyday life, and better-trained technicians and salespeople lead to higher customer satisfaction, fewer callbacks, and improved business performance.
“For 14 years, we have watched people change their careers through this training,” Liles said. “Better training creates better service. Better service creates better companies. Better companies create better lives for the people inside them.”
