Shelly Group SE (Ticker SLYG / ISIN: BG1100003166), a provider of IoT and smart building solutions based in Sofia, Bulgaria, announced a pan-European partnership with ALSO, Europe's largest technology provider. The collaboration aims to strengthen Shelly's market reach across Europe by leveraging ALSO's extensive network of resellers, system integrators, and professional installers.
The partnership will make Shelly's portfolio of smart home and smart building solutions available through ALSO's dedicated IoT business and its broad European distribution ecosystem. According to the announcement, the cooperation extends well beyond distribution, encompassing technical customer support, technical and sales training, webinars, digital lead-generation activities, participation in industry events, and joint marketing campaigns. These initiatives are designed to support professional channel partners in successfully marketing, deploying, and scaling Shelly solutions across residential, commercial, and smart building applications.
This move complements Shelly's established market position among consumers and its active DIY community by further expanding the company's professional channel across Europe. By broadening access to its solutions through ALSO's extensive partner network, Shelly is making it easier for installers, system integrators, and resellers to source and deploy its products. The collaboration marks another step in the consistent execution of Shelly's long-term international scaling strategy.
Wolfgang Kirsch, Co-CEO of Shelly Group, commented: "The professional market is becoming an increasingly important growth driver for Shelly. ALSO's strong European channel organization enables us to make our solutions more accessible to installers, system integrators, and resellers while complementing the vibrant community that has always been at the core of the Shelly ecosystem. Together, we are strengthening another important pillar of our long-term international growth strategy."
Shelly Group develops, designs, and distributes IoT and smart building solutions for DIY and professional users, offering advanced technology, seamless interoperability, and a high degree of technological flexibility. Shelly products enable remote control and automation as well as energy management of electrical appliances and smart building solutions via smartphones, PCs, or third-party home automation systems. In addition to device sales, the company generates revenue from its cloud applications. Shelly Group benefits from asset-light production through the use of contract manufacturers.
The company has a strong presence in German-speaking countries and is represented with its products in more than 100 countries. With sales organizations in DACH, Benelux, the Nordics, Iberia, Poland, Italy, France, the United Kingdom, Bulgaria, Slovenia, the United States, and China, Shelly Group has a broad international presence. The company is listed on the Bulgarian Stock Exchange and on the regulated market (Prime Standard) of the Frankfurt Stock Exchange (XETRA: SLYG) and is included in the SDAX.
This partnership is expected to have significant implications for the professional IoT and smart building market in Europe. By leveraging ALSO's extensive distribution network and value-added services, Shelly aims to accelerate its growth in the professional segment, making its products more accessible to a wider range of installers and integrators. This move aligns with the growing demand for smart building solutions and the increasing importance of energy management in commercial and residential properties. For the industry, this collaboration highlights the trend of IoT companies partnering with established technology distributors to expand their reach and provide comprehensive support to channel partners.
