The Builder Market, a communications platform connecting homeowners with over 2 million professionals nationwide, has announced a strategic partnership with CI Web Group, a digital marketing agency specializing in home services. The collaboration aims to help contractors grow their businesses sustainably by providing access to marketing tools and training that were previously only available to larger companies.
The partnership addresses a common challenge in the home services industry: skilled contractors often lack the time, resources, or expertise to market themselves effectively, while homeowners struggle to find trustworthy professionals. According to the announcement, the initiative will equip contractors on The Builder Market with business training, enhanced profile visibility, and marketing resources.
“Most contractors are exceptional at their craft but don’t have a dedicated marketing team,” said Jennifer Bagley, CEO of CI Web Group. “We’re not just generating leads - we’re building a complete system that handles visibility, credibility, and conversion. Contractors on The Builder Market will now have access to the same marketing tools and strategy that larger companies use, without needing to hire an agency or figure it out themselves.”
The partnership arrives at a significant moment for the industry, as AI is fundamentally changing how homeowners find and hire professionals. Unlike traditional pay-to-play platforms where visibility goes to the highest bidder, AI-driven recommendations prioritize quality, relevance, and responsiveness. Through this partnership, CI Web Group provides contractors with the marketing expertise needed to stand out in an environment where quality carries more weight than advertising budget.
Starting in Q2 2026, the collaboration will roll out several initiatives. These include live training workshops focused on AI tools and digital marketing fundamentals for trades businesses, priority visibility features that help qualified contractors stand out to homeowners searching in their area, a digital marketing resource library with on-demand training, templates, and implementation guides, and a Business Training Portal launching in phases throughout 2026, covering everything from estimating to customer communication.
“The best contractors shouldn’t have to choose between doing great work and growing their business,” said Brett Taylor, Founder of The Builder Market. “This partnership ensures that the professionals homeowners find on our platform aren’t just skilled - they’re also equipped to communicate clearly, respond quickly, and deliver the modern service experience today’s homeowners expect.”
The initiative is supported by the JustStartAI.io community, which helps trades professionals adopt AI tools practical for their businesses. For more information about The Builder Market, visit thebuildermarket.com. For more about CI Web Group, visit ciwebgroup.com.
The partnership is expected to help contractors build a stronger online presence and connect with more qualified homeowners, ultimately modernizing how homeowners and contractors connect in an AI-driven world.
