The Harvest Table, a South African wellness brand known for its clean-label collagen and plant-based nutrition products, is calling on consumers to look beyond flashy packaging and marketing claims and instead focus on the ingredient label—the often-overlooked section that reveals what truly goes into a product.
In a market where bold headlines and colorful designs dominate the nutrition aisle, the company stresses that informed decisions should be based on ingredient transparency rather than marketing alone. Catherine Clark, Founder of The Harvest Table, said, "We've always believed that consumers deserve to know exactly what they're putting into their bodies. When you take the time to read an ingredient label, you gain a much better understanding of the product. That's why we've always focused on simple formulations made with carefully selected ingredients rather than unnecessary additives."
The company advises consumers to evaluate nutrition products by looking for simple, recognizable ingredients, clean-label formulations, products made without unnecessary additives, and formulations that fit naturally into everyday routines. According to The Harvest Table, this approach helps consumers make more informed purchasing decisions and choose products that align with their personal preferences and lifestyles.
This philosophy is reflected across The Harvest Table's current U.S. product lineup, available on Amazon. Their Grass Fed Bovine Collagen Granules offer a straightforward formulation with Types I and III collagen sourced from grass-fed bovine hides. These tasteless, instant-dissolving granules are produced without added gums, fillers, preservatives, artificial flavors, or dyes. For a more comprehensive collagen option, Multi Collagen Radiance combines Types I, III, V, and X collagen with Vitamin C, Zinc, and Cranberry in a daily nutrition product. The company also offers Vegan Protein, a clean-label plant-based protein powder free from added gums, fillers, preservatives, artificial flavors, and dyes.
Sam Clark, CEO of The Harvest Table, emphasized the importance of trust in the brand. "Trust is earned through transparency," he said. "Our goal has never been to overwhelm consumers with complicated formulations or marketing language. We want people to feel confident that when they read our ingredient labels, they'll understand what they're choosing and why."
The Harvest Table's products currently available to U.S. consumers on Amazon include Multi Collagen Radiance in a 12.35 oz (350 g) pouch, Bovine Collagen Granules in a 12.35 oz (350 g) pouch, and Vegan Protein in a 19.40 oz (550 g) pouch.
All products are manufactured in-house at the company's custom-built facility in KwaZulu-Natal, South Africa, where the brand maintains control over sourcing, formulation, and quality. The facility passes annual Food Safety Assessment (FSA) audits, meets GMP manufacturing requirements, and is recognized as a Food Safe Facility. The company also maintains Halaal certification for applicable markets.
This announcement comes at a time when consumers are increasingly seeking transparency in the products they consume. By encouraging label reading, The Harvest Table aims to empower individuals to make choices that align with their health goals, potentially influencing broader industry practices toward cleaner formulations.
