The Supervisory Board of Bastei Lubbe AG, a leading independent publishing group in Germany, has appointed Tina Jurgens as the new Chief Marketing and Sales Officer (CMSO) and member of the Executive Board. She will officially assume her role on November 1, 2026, according to a company announcement.
Jurgens joins Bastei Lubbe from ZEBRALUTION Group, a prominent digital distributor for book and audiobook publishers in Germany. Since 2024, she served as Co-CEO, where she oversaw operations across digital publishing, podcasts, technology, finance, and human resources. Her tenure at ZEBRALUTION began in 2018 as Managing Director, where she established the new business division zebra-audio.net, now known as ZEBRALUTION Podcast. In 2022, she was promoted to Chief Operating Officer.
Prior to her time at ZEBRALUTION, Jurgens held various senior positions at renowned German media companies. After earning a degree in journalism and communication studies, she started her career in 2004 as a product manager at the Süddeutsche Zeitung. She subsequently took on leadership roles at Axel Springer, Bayerischer Rundfunk, and BRmedia, where she specialized in marketing and licensing audio content and developing digital business models.
Carsten Dentler, Chairman of the Supervisory Board of Bastei Lubbe AG, expressed confidence in the appointment: “In Tina Jurgens, we are gaining a proven media expert who combines long-standing experience in content marketing with extensive digital expertise and an entrepreneurial drive to shape the future. She is equally familiar with the traditional book and media business and with digital business models, and is therefore ideally equipped to strategically drive forward the marketing of our content and brands. We are convinced that, together with her colleagues on the Executive Board, she will be able to provide important impetus and unlock new potential for Bastei Lubbe.”
Jurgens succeeds Sandra Dittert, who left the publishing house by mutual agreement at the end of her term in July 2026, after six successful years. Dentler added, “The Supervisory Board would like to express its sincere thanks to Sandra Dittert for her dedication and the consistently trusting working relationship. She has played a decisive role in shaping the publishing group’s positive development and has thus made a significant contribution to its profitable growth and portfolio expansion. We wish her all the best for the future.”
Bastei Lubbe AG, headquartered in Cologne, is the leading independent publishing group in Germany, publishing books, audiobooks, e-books, and periodical novel booklets under more than 14 imprints. The company has positioned itself as an innovation driver in the industry, successfully establishing several rapidly expanding community-driven business models. It is also a pioneer in digital media, producing thousands of audio and e-books distributed through all digital channels. In the 2025/2026 financial year, the group generated annual revenues exceeding EUR 118 million. Its shares have been listed in the Prime Standard of the Frankfurt Stock Exchange (WKN A1X3YY, ISIN DE000A1X3YY0) since 2013. Further information is available at www.bastei-luebbe.de.
The appointment signals Bastei Lubbe’s strategic focus on enhancing its digital and marketing capabilities to drive growth in an evolving publishing landscape. Jurgens’ extensive background in digital business models and audio content is expected to contribute to the company’s ongoing transformation and competitive positioning.
