Toblerone has announced a new collaboration with Biscoff to launch Toblerone Diamond Truffles with Biscoff, combining the iconic chocolate brand's diamond-shaped truffles with the globally popular caramelised biscuit spread. The product features smooth Toblerone milk chocolate filled with Biscoff spread and crunchy honey and almond nougat pieces, and will be available in two pack sizes across key global markets.
The launch represents a significant expansion of Toblerone's truffle line, which was first introduced in 2024 as a departure from the brand's traditional triangular bar. According to the company, that initial launch proved a category success, and the new partnership with Biscoff aims to build on that momentum by offering consumers a novel combination of familiar tastes.
Iain Livingston, President Toblerone & World Travel Retail at Mondelēz International, said, "Toblerone has always stood for being never square, and celebrating unapologetic indulgence. With our diamond-shaped truffles already proving a category success, combining them with globally loved Biscoff, was a natural next step. People look for surprising combinations of familiar tastes, and this is a collaboration that only two icons could bring to life. We couldn't be more excited to share it with the world."
Isabelle Maes, Chief Marketing Officer at Lotus Bakeries, echoed the enthusiasm: "Biscoff's unique caramelised taste and crunchy texture have become a global phenomenon, loved across cultures and age groups. Partnering with Toblerone - a brand synonymous with quality and indulgence - allows us to bring our iconic Biscoff biscuit and spread experience to consumers in an entirely new and exciting format."
The product will be available in two formats: a 495g premium box exclusive to Costco, and a 180g sharing box. The 495g box will launch in the United States, Canada, Taiwan, Australia, United Kingdom, Spain, France, Sweden, Iceland, and New Zealand. The 180g sharing box will be available in the United Kingdom, Ireland, Switzerland, and Australia, with more markets to follow.
The exclusive Costco deal is particularly noteworthy as it marks the first time Mondelēz International has partnered with Costco to launch a product range on a global scale. This strategic move underscores the strength of the Toblerone brand and the universal appeal of Biscoff, and could signal a new model for future product launches.
For consumers, the collaboration offers a novel indulgence that merges two beloved brands. For the confectionery industry, it highlights the growing trend of cross-brand partnerships to drive innovation and capture consumer interest. The partnership also expands Biscoff's presence beyond biscuits and spreads into the premium chocolate category, potentially opening new avenues for growth. As announced via Media OutReach Newswire, the launch is set to roll out across key global markets, with the 495g box already available at Costco locations in the listed countries. More information about Toblerone can be found at https://www.mondelezinternational.com/our-brands/toblerone/.
