Todd Gross' new book, Who Decides? Transform How Decisions Are Made in Your Organization, became a #1 International Best Seller following its July 2026 launch. The book addresses a root cause that Gross, an executive advisor and leadership coach with more than 30 years of consulting experience, identified across decades of working with leaders: many organizational problems—accountability, execution, ownership, bottlenecks and stalled growth—stem from decisions being made by the wrong people, at the wrong level, or without a common understanding of who owns the decision.
Who Decides? provides a practical framework for changing that dynamic. Drawing on decades of consulting and executive coaching, Gross helps leaders examine not simply what decisions are being made, but where they should be made, who should own them, when collaboration is necessary, and how to develop people capable of making increasingly important decisions without sending everything back up the organizational ladder. Central to the book is Gross' Five Levels of Decision-Making, a framework designed to give organizations a common language for decision ownership and communication. The book also explores decision severity, stakeholder priorities, emotional pressure, risk, judgment, resilience, delegation and the development of a decision-making culture.
Gross said, "Are the right leaders making the right decisions at the right level within the organization? Organizations generally don't have a good language to talk about that, and they don't teach it." Rather than another theoretical leadership book, Gross intentionally built Who Decides? around models leaders can immediately use with their teams. "There is behavioral science and there is psychology in the book. That's not the point of it," Gross explained. "It's how can we make this simple so that people can use it in the organization." The result is a practical field guide for executives, managers, entrepreneurs, board members and frontline leaders who want to remove decision bottlenecks, create clearer ownership and build teams capable of moving without constantly waiting for someone above them to decide what happens next.
Steve Kidd, host of Thriving Entrepreneur, said, "The question isn't whether leaders can make good decisions. The real test of leadership is whether you've built people who can make good decisions when you're not in the room. Todd gives organizations a practical language for doing exactly that." For leaders wondering where to begin, Gross recommends looking for what he calls the organization's "choke point"—the place where progress repeatedly stops while everyone waits for someone to make a decision. "If you really step back and take a look at it, you'll be able to identify, 'Yeah, things get stuck here,'" Gross said. "When you can identify that, then you can start figuring out ways to open that choke point up."
Who Decides? Transform How Decisions Are Made in Your Organization is available now on Amazon at https://www.amazon.com/dp/B0GZ5CM9K6. Todd Gross is an executive advisor, consultant and leadership coach with more than 30 years of consulting experience. Earlier in his career, he served as a turnaround CEO and worked in mergers and acquisitions for a Dutch conglomerate operating in the United States. Throughout his career, Gross has worked with leaders and organizations ranging from family-owned businesses and growing companies to major corporations, helping them address accountability, ownership, strategy, leadership and organizational decision-making. His work focuses on helping leaders move beyond simply making decisions themselves to creating organizations in which people understand who decides, how decisions should be made and how to exercise sound judgment at every level. Gross is the author of Who Decides? Transform How Decisions Are Made in Your Organization: Foundations of Decision Leadership—How Great Leaders Think, Decide, and Teach Others to Do the Same. He lives in Bloomington, Indiana, and continues to coach executives and work with organizations to put the decision-leadership principles from the book into practice.
The book's #1 international best seller status signals strong demand for practical solutions to a pervasive organizational challenge. For businesses, the framework offers a potential path to faster execution, clearer accountability and reduced bottlenecks—issues that directly affect growth and competitiveness. By giving leaders a shared language for decision ownership, Who Decides? may help organizations at all stages, from startups to major corporations, build teams that can act decisively without constant escalation, a shift that could reshape how companies develop talent and structure authority.
