tonies SE, the globally leading interactive audio platform for children, today announced the launch of Toniebox Lite, a new device that expands its growing ecosystem with a more compact and lightweight option at a more accessible price point. Certified for children aged 1 and up and compatible with every Tonie, the device gives families immediate access to tonies' curated audio-first content library, which includes more than 1,500 Tonies and over 3,500 digital titles from beloved global licensing partners and tonies Originals.
The introduction of Toniebox Lite is the first proof point of tonies' strategy to build an ecosystem consisting of multiple devices, a rich above-the-box portfolio, and accessories. It complements the flagship Toniebox 2, which combines the company's full content portfolio with screen-free gaming through Tonieplay and enhanced features such as a dynamic light ring, sleep timer, sunrise alarm, and bedtime mode. Toniebox Lite delivers the core listening experience in a smaller and more portable form, allowing families to bring the tonies experience wherever childhood happens—on vacations, visits with grandparents, or everyday adventures.
Tobias Wann, CEO of tonies, stated: "As parents increasingly seek mindful alternatives to passive screen time, we see a tremendous opportunity to champion the power of listening, spark imagination, foster independence and curiosity. To bring the benefits of audio to even more families, we are building a growing ecosystem that for the first time includes multiple devices—each of them designed for different family needs, while being connected by the same trusted world of stories, songs, characters, and play experiences. With Toniebox Lite, we open the door to that world for more families than ever."
Ginny McCormick, CXO of tonies, added: "Childhood rarely stands still. It unfolds across family vacations, visits with grandparents, and everyday adventures in between. Toniebox Lite’s simple, portable design allows families to bring the tonies experience wherever childhood happens. For existing families, it expands how and where they can enjoy our platform. For new families, it offers an introduction to the benefits of playing, learning, growing up ears-first."
The launch of Toniebox Lite represents the next step in tonies' mission to bring the benefits of listening to more children and families worldwide. Alongside its expanding device portfolio, tonies continues to invest in new content experiences, from My First Tonies and interactive Tonieplay games to landmark partnerships with beloved brands including Bluey and Pokémon.
Toniebox Lite launches first in the United States and Canada. North American pre-orders begin today through tonies.com and walmart.com. First deliveries and in-store availability at Walmart starts on August 22. Further North American channels will follow through September and October. Toniebox Lite will be available across the UK, Ireland, Australia and New Zealand in fall 2026. At launch, kids across all markets will also be able to personalize their Toniebox Lite with a range of colorful covers that add an additional layer of cushioning for everyday adventures.
tonies reported that around 12.2 million Tonieboxes and over 165 million Tonies have been sold worldwide since its founding in 2014. On average, children engage with tonies for approximately 280 minutes per week. The company achieved EUR 630 million in group revenue in FY 2025, a 31% year-over-year increase, and guides for FY 2026 group revenue above EUR 760 million (+20% in constant currency) with an adjusted EBITDA margin of 9 to 11%.
