tonies SE, the globally leading interactive audio platform for children, today hosted its first-ever Capital Markets Day, unveiling a strategic roadmap to more than double group revenue by 2030. The company targets revenue exceeding EUR 1.4 billion by fiscal year 2030, driven by expansion in existing markets, new device developments, and market launches. Additionally, tonies aims to achieve an adjusted EBITDA margin between 16% and 18% over the medium term, reflecting operating leverage from its ecosystem flywheel model.
CEO Tobias Wann emphasized the company's global appeal and market opportunity. "tonies has global appeal and a market opportunity far beyond our current size. We are building a global icon around a platform model that drives subscription-like behavior," Wann said. Three priorities will drive value: building a multi-device ecosystem, leveraging global product-market fit, and extending profitable growth.
The growth ambition rests on three mutually reinforcing pillars: creating an ecosystem that generates recurring cohort revenue, winning internationally with the US as the largest near-term opportunity, and scaling a resilient financial model that improves operating leverage. AI is being deployed to accelerate localization, compress development cycles, and increase output without proportionate cost increases.
CFO Hansjörg Müller highlighted the financial model's resilience. "Our financial model is built on an ecosystem flywheel: a growing installed base and a compounding relationship drive recurring and predictable revenue, and operating leverage improves with every market we roll out and scale," Müller said. He noted that tonies has delivered on guidance every year since its IPO despite supply chain disruptions, geopolitical instability, consumer restraint, and tariff environments.
International expansion remains a key driver. tonies serves only about 12% of target households in the US compared to roughly 58% in DACH, indicating significant headroom. With over 570 million addressable households globally, the company plans to enter at least two new markets in 2027 and establish presence in all major regions by 2030. Since 2019, tonies has grown its points of sale by over 30% annually to more than 25,000 worldwide.
CRO Christoph Frehsee stated, "We have built a proven and repeatable global growth engine. Every market launch strengthens our data, operating playbook, retail partnerships, localization capabilities, and content ecosystem." He added that each successive launch becomes more effective.
tonies also announced the launch of its Global Advisory Group, a panel of leading experts in childhood development, education, neuroscience, pediatrics, and family wellbeing. Founding members include Michael Levine, Chrissy Lawler, Dr. Ellen Wartella, Dr. Katharina Meier-Batrakow, and Meredith Halpern-Ranzer. CXO Ginny McCormick explained, "At tonies, we are not building products for a moment. We are building relationships with families that grow across childhood. That requires more than beloved content, it requires trust." The group will provide science-backed guidance on product and content development.
The company's content portfolio continues to expand rapidly, with recent launches including Hasbro flagship games on Tonieplay, Bluey on Toniebox, and upcoming products from its collaboration with Pokémon. tonies' portfolio now represents a large portion of the world's leading children's IPs.
tonies achieved EUR 630 million in group revenue in fiscal year 2025, up 31% year-over-year. The company employs over 630 people and is listed in the SDAX segment of the Frankfurt Stock Exchange. For more information, refer to the published Annual Report as of December 31, 2025, or visit tonies.com for APM definitions.
