Miami-based Twin Minds Media, an integrated PR and communications agency specializing in the Hispanic market, has announced a major expansion of its services to help brands build deeper connections with Hispanic audiences. The agency will now operate across five divisions, covering everything from public relations and influencer marketing to social media, media production, and live experiences.
The new structure brings together the agency's decade of expertise in PR, influencer marketing, and content development, adding social media marketing, audio and video production, podcasting, experiential marketing, and event strategy. This move positions Twin Minds Media as a one-stop shop for brands seeking culturally relevant engagement with the U.S. Hispanic community.
The five divisions are: TMM PR, focusing on Hispanic public relations and strategic communications; TMM Influencers, which develops influencer campaigns rooted in cultural relevance; TMM Social, handling social media strategy and community engagement; TMM Studios, producing video, audio, and podcasts; and TMM Experiences, creating in-person events and activations. Together, they aim to offer an integrated approach grounded in Hispanic cultural intelligence.
"Hispanic audiences don't experience brands through isolated channels. Culture happens across conversations, creators, communities, live experiences, and media," said Yaneiza Echezarraga, cofounder and partner at Twin Minds Media. "Our expansion allows us to bring those touchpoints together so brands can engage Hispanic audiences in more meaningful and authentic ways."
The expansion comes in response to the evolving Hispanic media landscape, which has become more fragmented but influential, with traditional outlets, social platforms, creators, and podcasts all playing significant roles. Hispanic consumers are major drivers of social media culture, and podcast listenership among this demographic continues to grow, offering brands new opportunities to connect across various platforms.
For businesses targeting the Hispanic market, this development underscores the importance of a holistic approach. Rather than relying on isolated marketing tactics, brands can now work with a single agency that coordinates PR, influencer partnerships, social media, content production, and live events. This integrated strategy may lead to more cohesive campaigns that resonate authentically with Hispanic audiences, who value cultural relevance and genuine connection.
The implications for the industry are notable. As the U.S. Hispanic population grows in economic influence, agencies that offer comprehensive, culturally intelligent services are likely to be in higher demand. Twin Minds Media's expansion reflects a broader trend toward integrated marketing that blends traditional and digital channels with experiential elements. By providing end-to-end solutions, the agency aims to help brands navigate the complex media ecosystem and build lasting relationships with Hispanic consumers.
Founded in 2015, Twin Minds Media is an independent, award-winning agency serving clients across the U.S. Hispanic and Latin American markets. In addition to its new divisions, the agency publishes the Hispanic Marketing Brief, a weekly newsletter covering industry trends.
