BitFrontier Capital Holdings, Inc. (OTCID: BFCH), operating as UNLOCKD Inc., has announced the appointment of Jamie Jarrett, Co-Founder of Ancient Extracts UK, to its Board of Directors, effective immediately. The move reflects the deepening strategic relationship between the two companies as UNLOCKD continues to execute its long-term strategy of building a diversified international wellness platform through disciplined acquisitions, commercialization, and operational execution.
Over recent months, UNLOCKD and Ancient Extracts UK have been actively collaborating on ecommerce strategy, digital marketing initiatives, product sourcing, operational best practices, and commercialization efforts. Management believes these collaborative initiatives create meaningful opportunities to strengthen the Company's operating platform while supporting future strategic growth initiatives, including the continued evaluation of opportunities to further expand its international wellness portfolio. As part of the collaboration, Ancient Extracts UK provides valuable expertise in direct-to-consumer wellness brands and ecommerce, areas where UNLOCKD seeks to scale.
Jamie Jarrett brings extensive experience in building and scaling consumer wellness brands. Prior to co-founding Ancient Extracts UK with Stephen Wycherley, he successfully built and exited several entrepreneurial ventures across multiple industries. Over the past decade, his focus has centered on ecommerce, digital advertising, customer acquisition, and wellness product commercialization. Together, Mr. Jarrett and Mr. Wycherley have developed Ancient Extracts UK into an established wellness brand serving customers throughout the United Kingdom, offering a growing portfolio of functional mushroom products, botanical wellness solutions, and other health-focused consumer products.
Ancient Extracts UK is currently generating approximately £72,000 (approximately US$97,000) in monthly revenue, representing an annualized revenue run rate of approximately £864,000 (approximately US$1.16 million). The financial information presented for Ancient Extracts UK is based on information provided by its management and has not been audited. Furthermore, Ancient Extracts UK projects that, with appropriate growth capital, it can scale to an annual revenue run rate of approximately US$5.0 million (approximately £3.7 million) within the next 12 months. While management believes this objective is achievable, it is based on current assumptions and expectations, and actual results may differ materially.
John P. Gorst, Chief Executive Officer of UNLOCKD, commented: "Jamie's appointment to our Board reflects much more than the addition of an accomplished entrepreneur. Our organizations have developed a strong working relationship, and we've been collaborating across multiple operational initiatives for several months. Jamie brings valuable experience building consumer wellness brands through disciplined ecommerce execution, digital marketing, and customer acquisition. His perspective will strengthen our Board as we continue executing our strategy of building a scalable international wellness platform focused on creating long-term shareholder value."
Mr. Jarrett added: "I'm honored to join the UNLOCKD Board of Directors at such an exciting time in the Company's evolution. Over the past several months, I've had the opportunity to work closely with John, Jordan, and the broader management team, and I've been impressed by their long-term vision, disciplined approach, and commitment to building a world-class wellness platform. I look forward to contributing my experience in ecommerce, brand development, and consumer products as we continue pursuing opportunities for sustainable long-term growth."
Management believes expanding its Board with experienced entrepreneurs and operators who have successfully built consumer brands further strengthens the Company's ability to identify, evaluate, acquire, and commercialize complementary wellness businesses. The Company intends to continue pursuing strategic opportunities that broaden its operating platform, expand international relationships, strengthen commercialization capabilities, and create sustainable long-term shareholder value. For more information, visit www.unlockdinc.com and follow @BFCHco on X for verified Company updates.
