Verizon has announced the availability of the new iPhone 18 Pro and iPhone 18 Pro Max, alongside a suite of Apple devices including the Apple Watch Series 12, Apple Watch Ultra 4, AirPods 5, and the first foldable iPhone, iPhone Duo. The carrier is positioning itself as a simple and affordable option for customers seeking the latest technology without the complexities of tiered networks or trade-in requirements.
Central to Verizon's offer is its Simplicity Pro plan, which provides a new iPhone every year without the need to trade in a device. Priced at $80 per month after Auto Pay and switch discounts, plus taxes and fees, the plan includes unlimited 5G Ultra Wideband data, 10GB of premium hotspot data, and standard roaming in Canada and Mexico. Customers who enroll in Verizon Loyalty also benefit from zero activation or upgrade fees, monthly credits in Verizon Dollars, and access to exclusive daily drops and experiences. "Switch to Verizon and get the iPhone 18 Pro now, plus the latest iPhone every year with Simplicity Pro," the company stated in its announcement.
The new iPhone 18 Pro models feature a redesigned 48MP Fusion main camera with variable aperture, the A20 Pro chip, and significant battery improvements. The iPhone 18 Pro Max offers the biggest jump in battery life in iPhone history. The iPhone Duo, Apple's first foldable iPhone, boasts a 7.6-inch internal display and a 5.4-inch external display, powered by the A20 Pro chip. All new models support Apple Intelligence and the new Siri AI, launching in beta with iOS 27.
For customers looking to upgrade, Verizon offers up to $1,200 off a new iPhone with an eligible trade-in and a new line on an eligible myPlan, or up to $1,020 off for existing line upgrades. The company also provides a bundle offer: buy an iPhone or bring your own and get an Apple Watch and iPad on us with monthly service lines. Verizon Business customers can get the iPhone 18 Pro (256GB) on us or save up to $1,200 on the iPhone 18 Pro Max with an eligible trade-in and select My Biz Plan.
The new devices are available for preorder starting September 12 at 8 a.m. ET, with broad availability on September 18. The iPhone Duo will be available for preorder starting October 16. Customers can visit Verizon.com, use the My Verizon app, or visit a Verizon store to place orders. For more information, visit verizon.com/stores.
This announcement underscores Verizon's strategy to differentiate itself in a competitive telecommunications market by emphasizing simplicity and value. The inclusion of the first foldable iPhone and advanced health features in the Apple Watch Series 12 and Ultra 4 highlights the growing integration of mobile technology into daily life and health management. As consumers increasingly seek flexible upgrade options and comprehensive service plans, Verizon's move could pressure competitors to rethink their own offerings. The emphasis on 5G Ultra Wideband and loyalty rewards also signals a focus on retaining customers amid a saturated market. Ultimately, this launch may accelerate the adoption of 5G-enabled devices and foldable technology, shaping the next phase of mobile connectivity.
