Versus Systems Inc. (NASDAQ: VS), a technology company that enhances audience engagement across digital and live environments, was featured in the latest episode of IBN’s Stock2Me Podcast. The episode, which aired recently, featured CEO Luis Goldner and several key executives discussing the company’s Drinkfinger initiative, its expansion strategy in Latin America, and its broader vision for AI-powered audience engagement. The discussion provides insight into how Versus Systems is positioning itself at the intersection of interactive technology and data security.
Drinkfinger, a flagship initiative, uses QR-enabled beverage carriers to connect live-event attendees with interactive games, rewards, and exclusive content. This technology transforms a simple beverage purchase into a digital engagement opportunity, allowing brands and venues to interact with consumers in real time. The podcast highlighted how this approach can drive fan loyalty and open new revenue streams for event organizers. According to the company, the initiative is part of a larger push to expand its footprint in Latin America, where live events are a growing market. Flavio Maria, general manager for Latin America, joined Goldner on the episode to discuss regional opportunities.
The conversation also explored Versus Systems’ broader strategy around artificial intelligence and cybersecurity. Goldner emphasized the importance of protecting data, systems, and digital infrastructure as organizations increasingly adopt AI technologies. He noted that as engagement platforms become more sophisticated, security must be a foundational element. This focus on AI integration and cybersecurity could differentiate Versus Systems in a crowded engagement technology market. The company’s platform enables brands, teams, and entertainment partners to create rewarding interactive experiences that transform how they connect with consumers worldwide.
Joining Goldner were other members of the leadership team: Marisol Casariego, head of partnerships for North America; Hans Pasricha, head of products; and David Catzel, chief transformation officer. Their participation underscores the collaborative effort behind Versus Systems’ growth strategy. For investors and industry observers, the podcast offers a glimpse into how the company plans to leverage AI and interactive tools to capture a larger share of the live-event and digital engagement market.
The episode was produced by IBN’s Stock2Me Podcast, which is part of a broader communications network. IBN, through its corporate communications solutions, provides access to a vast network of wire solutions via InvestorWire to efficiently reach target markets. The network also offers article and editorial syndication to 5,000+ outlets, enhanced press release enhancement, and social media distribution to millions of followers. TechMediaWire, a specialized communications platform focused on technology companies, is one of 75+ brands within the Dynamic Brand Portfolio at IBN. For more information, please visit TechMediaWire.
For investors, the podcast episode may signal Versus Systems’ commitment to innovation and market expansion. The company’s ability to integrate AI and cybersecurity into its engagement platform could be a key differentiator as brands seek more secure and effective ways to connect with audiences. The focus on Latin America also highlights a strategic bet on a region with increasing live-event activity. As Versus Systems continues to develop its Drinkfinger initiative and AI capabilities, its progress will be worth watching for those interested in the future of audience engagement technology.
