Yocale.ai Inc. (CSE: YAI), an AI-powered operating system for the global beauty and wellness industry, today announced the appointment of Marija Radulovic-Nastic, former Chief Technology Officer of Electronic Arts, to its Advisory Board as Data and Intelligence Advisor. Radulovic-Nastic brings more than two decades of experience scaling AI and engineering at one of the world's largest interactive entertainment companies, reinforcing the central role of applied AI in Yocale.ai's product strategy and long-term platform roadmap.
Radulovic-Nastic served as Chief Technology Officer of Electronic Arts from 2022 to 2025, capping a 21-year career at EA leading the engineering and applied research organizations behind some of the world's most widely played interactive entertainment experiences. Earlier at EA, she held the roles of Senior Vice President of Development Technology and Solutions and Vice President of Central Development Services. She is currently CEO of Adriatic Intelligence Group, where she advises boards and executive teams on AI strategy, technology governance, and enterprise adoption.
"Marija led large-scale engineering, data, and applied AI capabilities in one of the world’s most demanding consumer technology environments," said Aydin Asli, Chief Executive Officer of Yocale.ai. "EA reaches hundreds of millions of players, with AI threaded through every layer of the experience. That is the operating mindset we want shaping how Yocale.ai turns the underlying Yocale platform's decade of operating foundation into practical intelligence that beauty and wellness businesses feel in their day-to-day. Her involvement raises the bar for what we build next."
"In beauty and wellness, the craft is the business," said Marija Radulovic-Nastic. "What drew me to Yocale.ai is simple. Yocale builds the business around people. This is one of the largest service economies in the world, built on relationships between operators and the clients they serve, and for years it has been digitized at the surface while the intelligence layer underneath has been missing. Yocale.ai is rebuilding the category around that intelligence, with AI built around the people doing the work so the team stays focused on what they are great at. When you do that well, the platform stops being a tool the operator picks up and starts being the infrastructure the industry runs on. That is the future of applied AI in service industries, and it is the kind of company I want to be helping build."
As Data and Intelligence Advisor, Radulovic-Nastic will work closely with Yocale.ai's executive team on the company's AI and data strategy, applied research priorities, and technology assessment of acquisition opportunities. The company expects to continue expanding its Advisory Board as part of its growth and technology strategy.
This appointment marks a strategic move for Yocale.ai as it aims to leverage AI to automate administrative work, strengthen follow-up and rebooking, and surface insights that improve retention and utilization for beauty and wellness businesses. The platform, built on more than a decade of development through the Yocale platform, has supported thousands of businesses across more than 22 countries. Yocale.ai is headquartered in Vancouver, Canada. More information is available at www.yocale.ai.
For beauty and wellness businesses, this development signals a shift toward more intelligent, data-driven operations. With Radulovic-Nastic's expertise, Yocale.ai is poised to enhance its AI capabilities, potentially offering operators deeper insights into customer behavior, automated scheduling, and improved revenue management. This could help independent salons, med-spas, and multi-location wellness brands compete more effectively in a rapidly digitizing industry.
Radulovic-Nastic's background at EA, where AI was integral to player experiences, suggests Yocale.ai may adopt similar sophisticated AI models tailored to service industries. The implications extend beyond individual businesses; as the platform becomes more intelligent, it could reshape how the beauty and wellness sector operates, making AI an essential infrastructure rather than an optional tool. The appointment underscores the growing importance of applied AI in service economies, where personal relationships are key, and technology must enhance rather than replace human interaction.
