Huddle House Launches New Loyalty Program Powered by Thanx to Enhance Customer Experience

Huddle House, the neighborhood diner established for over 60 years, has launched a new loyalty program and digital experience powered by Thanx. The Huddle Rewards program enables members to earn points while enjoying homestyle favorites, with features designed to provide exclusive offers and enhanced customer engagement.

According to Stephanie Mattingly, VP of Marketing for Huddle House, the program represents a comprehensive upgrade from previous technology and rewards structures. The initiative aims to connect with customers through personalized experiences and exciting offers, with future plans including bonus point opportunities, secret menus, and sampling events to create additional value for members.

The program offers several key benefits, including welcome rewards for new members and special occasion gifts such as complimentary birthday desserts. A tiered benefits system features MVP and All Star levels, providing monthly rewards including free waffles for MVP members and additional breakfast offerings throughout the year for All Star customers. MVP status includes exclusive benefits such as bonus points and invitations to special events.

Accessibility is a central feature of the new program, requiring no app download for participation. Members can access rewards through the Huddle House website or in-store signup, with redemption available both in-store and online. The QR code scanning option simplifies the enrollment process while maintaining digital convenience.

Zach Goldstein, CEO of Thanx, emphasized the program's design to attract next-generation guests who expect seamless digital experiences while preserving the brand's commitment to fresh, cooked-to-order meals and warm hospitality. The partnership demonstrates Huddle House's investment in modern guest experiences that encourage repeat visits and strengthen customer loyalty in the competitive restaurant industry.

The launch represents a significant advancement in how traditional diner chains approach customer retention and digital transformation. By integrating sophisticated loyalty technology with their established brand identity, Huddle House positions itself to compete effectively in the evolving restaurant landscape while maintaining its core values of community connection and homestyle dining.