1win, an international crypto entertainment platform, in partnership with Colombian football creators FUTTO, has officially set a world record by organizing the highest football match ever played on top of a building. The achievement was certified by World Record Certification (WRCAC) following a 3x3 match held on the helipad of Torre Colpatria, 196 meters above the streets of Bogotá.
Inspired by the upbeats of the 2026 Football World Cup, "Fútbol en lo más alto" by 1win ("Football at the Highest Point") transformed one of Bogotá's most recognizable landmarks into a football pitch suspended high above the city. The game became a genuine celebration of football culture and the FIFA World Cup finals, highlighting the brand's approach to creating large-scale entertainment experiences that combine sport, culture, and innovative ideas.
The record-setting match featured six Colombian football creators known on Instagram as @alexanderr_0.0, @pablosierra.10, @fory_11_, @micrerosportoficial, @piqui05_, and @futsala.ok. The match was officiated by street football referee @aditstreetsoccer. The event was sponsored by 1win and organized in partnership with FUTTO.
"At 1win, we believe the most memorable moments happen when ambition meets creativity. 'Fútbol en lo más alto' was about taking the game to a completely new level. We aimed at celebrating the biggest football event of the decade — Football World Cup — and creating an experience that fans and, now, the record books will remember," commented the owner of 1win on X.com.
By turning an iconic city landmark into the venue for an officially certified world record, the brand continues to develop memorable activations designed to engage football fans around the world. The initiative underscores 1win's commitment to delivering unique experiences that resonate globally, leveraging the excitement of major sporting events.
This world record has implications for the entertainment and sports marketing industries, demonstrating how brands can leverage landmark locations and official certifications to create viral, engaging content. For football fans, it offers a new perspective on the game, literally taking it to new heights. The event also showcases the potential for crypto-based platforms to sponsor and drive traditional sports activations, bridging digital and physical worlds.
The record was certified by World Record Certification, adding credibility and international recognition to the feat. As 1win continues to expand its presence in the crypto entertainment space, such initiatives help solidify its brand identity as an innovator in fan engagement and experiential marketing.
