Sports agent Leigh Steinberg hosted his 38th annual Super Bowl Party at the New Orleans Jazz Museum, leveraging the high-profile event to raise awareness about brain health and support social causes. The gathering featured prominent athletes, celebrities, and government officials, including Louisiana Governor Jeff Landry and former New Orleans Mayor Marc H. Morial.
A key highlight was the launch of the Leigh Steinberg Foundation for Concussion, Traumatic Brain Injury, and Brain Health, which aims to promote prevention and research into neurological injuries. The foundation emphasizes making collision sports safer and improving treatment access for underserved communities.
The event's programming included the 12th Annual Brain Health Summit, a Health Innovation Panel, and a pioneering 'Music & the Mind' program exploring the connection between music and brain function. Participants could engage with cutting-edge brain health technologies from startups like LUCID, Thinkie, and Virtuleap, showcased by the AgeTech Collaborative from AARP.
A significant moment was the 10th annual Steinberg Denicola Humanitarian Awards, which recognized leaders in sports, health, and community service. Recipients included Marc H. Morial, Gayle Benson, Sandra Douglass Morgan, and Brett Favre, among others.
By combining entertainment, sports, and social impact, Steinberg's event demonstrated a comprehensive approach to addressing brain health challenges while supporting community development through partnerships like the National Urban League.
