Peter Ortiz, Chief Development Officer at Ascent Hospitality Management, has been selected to join the International Franchise Association's (IFA) Hispanic Latino Franchise Leadership Council (HLFLC), a strategic move to bolster Latino entrepreneurship in the franchise sector.
The newly formed council focuses on providing resources, networking opportunities, and mentorship for Hispanic and Latino franchise owners. Ortiz, with extensive experience in restaurant brand development, will help shape initiatives that create pathways for emerging entrepreneurs in the franchise industry.
As part of the IFA Foundation's Diversity Institute, the HLFLC aims to address representation and economic empowerment for Latino business leaders. Ortiz's involvement signals a commitment to breaking down barriers and creating opportunities for underrepresented entrepreneurs.
Matthew Haller, IFA's President and CEO, highlighted Ortiz's potential impact, noting his dedication to supporting Hispanic and Latino business professionals. Ortiz's leadership background with brands like Huddle House, Perkins, and QDOBA positions him uniquely to drive meaningful change.
The council's establishment reflects a growing recognition of the critical economic contributions made by Hispanic and Latino entrepreneurs. By providing targeted support, mentorship, and educational resources, the HLFLC seeks to accelerate business growth and foster a more inclusive franchise ecosystem.
