Digital entertainment is undergoing a transformative shift with Minivela's strategic partnership with social media sensation Haydita Veloz. The 24-year-old actress and dancer, known for creating over 250 mini dramas, will serve as a lead production partner and actress for the emerging digital shorts platform.
Minivela, a joint venture between actor Carlos Ponce, Brilla Media, and Numatec, is targeting English and Spanish-speaking Latinos aged 18-34 with innovative, telenovela-inspired content. The platform will produce digital shorts ranging from 10 to 90 minutes, featuring romantic comedies, supernatural stories, and original series.
The collaboration represents a significant evolution in Latino media production, leveraging social media influencers and digital platforms to reach younger audiences. By partnering with Veloz and Chicano Hollywood, Minivela aims to create a dynamic content ecosystem that supports emerging Latino talent and provides advertisers with targeted engagement opportunities.
Veloz expressed excitement about the partnership, emphasizing her commitment to lifting up other talents in the industry. Ponce highlighted Veloz's potential to attract and engage young audiences through her unique storytelling approach.
With advertiser support and strategic distribution partnerships, Minivela is positioning itself as a pioneering platform in the rapidly changing digital entertainment landscape, offering a fresh perspective on Latino storytelling and content creation.
