TOMY International announced plans to bring authentic Japanese collectible products to North American consumers through its direct-to-consumer platform, TOMY PLUS. The expansion will feature iconic Japanese brands such as ZOIDS, DIACLONE, and Tomica LIMITED VINTAGE, targeting fans and collectors across the United States and Canada.
Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, highlighted the significance of the partnership with the company's Japanese parent organization. The move represents a strategic effort to introduce cherished Japanese collectible models to a broader international audience, capitalizing on the growing global interest in Japanese pop culture and collectible items.
The initiative demonstrates TOMY International's commitment to diversifying its product offerings and leveraging its global connections. By making these historically significant brands available through a direct-to-consumer platform, the company aims to provide easier access to unique collectibles that have previously been challenging for North American consumers to obtain.
This expansion could potentially create new opportunities for collectors, enthusiasts of Japanese pop culture, and fans of specific product lines like ZOIDS and Tomica. The direct-to-consumer approach also suggests a more streamlined and potentially more affordable method of acquiring these sought-after collectibles.
