The United Negro College Fund (UNCF) will host its second annual Omni-Channel Radio Radiothon on April 25, seeking to raise $25,000 through a unique community-driven donation strategy. The 12-hour live-streamed event will feature a star-studded lineup of celebrities, musicians, and public figures committed to supporting minority education.
The radiothon's innovative approach, dubbed the '$25 - 25 - $25' campaign, aims to inspire 1,000 listeners to contribute $25 during the event. This grassroots fundraising method underscores UNCF's mission to expand educational opportunities for Black students nationwide.
High-profile participants include Congresswoman Maxine Waters, entertainers like Ray Parker Jr. and Evelyn 'Champagne' King, and notable athletes such as Jalen Hurts. A special tribute to music legend Frankie Beverly will highlight the event from 6 p.m. to 7:30 p.m. Central Standard Time.
The radiothon comes at a critical time for minority education. UNCF's data reveals the transformative impact of Historically Black Colleges and Universities (HBCUs), which have educated numerous influential leaders including Vice President Kamala Harris, Rev. Jesse Jackson, and Oprah Winfrey. Despite representing only 3% of all colleges, UNCF institutions award a disproportionate number of degrees to Black students, particularly in STEM fields.
In 2023-2024, UNCF provided scholarships to 310 students in Illinois alone, part of its broader effort to distribute over $100 million in scholarships annually. By supporting this radiothon, donors can directly contribute to expanding educational access and opportunity for minority students across the United States.
